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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2) [Kindle Edition]

Mark Coker
4.2 out of 5 stars  See all reviews (31 customer reviews)

Kindle Price: £0.00 includes free wireless delivery via Amazon Whispernet

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Book Description

Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)


Product details

  • Format: Kindle Edition
  • File Size: 264 KB
  • Print Length: 52 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Mark Coker, via Smashwords (25 Jun. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004XR57PE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: #7,283 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent 9 Oct. 2013
Format:Kindle Edition|Verified Purchase
An excellent instruction manual. Step by step guide, simply, clearly written, demystifies eBook publishing process; highly recommend to serious writers.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Okay but not ground-breaking 27 Jun. 2013
By Guesty
Format:Kindle Edition|Verified Purchase
The book largely acts as a checklist for any budding writer wanting to promote their work rather than offer anything truly ground-breaking. Used in that way the book is competent and offers a clear guide.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great ideas 23 Jun. 2013
Format:Kindle Edition|Verified Purchase
This is a great little book packed with ideas. Well worth reading and very well written. I picked up quite a few ideas from this.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Reference 16 Jun. 2014
Format:Kindle Edition|Verified Purchase
It's always useful to have a good reference book to refer to when going through the process of writing, and this is one of them.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Helpful 24 April 2014
By Duchess
Format:Kindle Edition|Verified Purchase
Well worth taking the time to read this and take note. Leads you through the marketing world in easy to follow steps.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very Good! 14 April 2014
By Sam
Format:Kindle Edition|Verified Purchase
I like this book...it is simple and easy to read and it is FREE so can't really go wrong with it haha.
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3 of 4 people found the following review helpful
2.0 out of 5 stars Was OK 21 Aug. 2011
By Rachel
Format:Kindle Edition
I read this book in one sitting, cover to cover and found that it went over the obvious while acting as an marketing tool for smashwords it's self rather than a stand alone guide. I understand the position of the author as the founder, but I would have appreciated at least some effort to appear relevant to those on the outside.

The main good point however is that as an ebook Coker makes clear that he will be updating the title as things develop and he gains ideas meaning the material in many ways cannot be considered static.
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5.0 out of 5 stars Clear helpful advice 27 Feb. 2014
Format:Kindle Edition
All the advice makes great sense - unsurprisingly it does take time to implement though. Anything worth doing takes time.
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Most Recent Customer Reviews
5.0 out of 5 stars Smashwords has a far broader delivery span than any others ...
Smashwords has a far broader delivery span than any others e-reader system. I also uses PayPal to make payments to authors.
Published 7 days ago by Mr W H Hilton
5.0 out of 5 stars Useful!
For us modern day authors the concept of marketing is a baffling one. This guide helps to clarify different approaches in the digital age and is full of useful information... Read more
Published 21 days ago by Mildred Crumb
5.0 out of 5 stars Five Stars
Very Happy Customer Thank You
Published 2 months ago by Nasser
4.0 out of 5 stars useful info
Another great book for authors with lots of tips that you might find difficult to otherwise discover. Seeing as it is free there is no excuse for missing the opportunity it offers.
Published 4 months ago by Kay
4.0 out of 5 stars Book Review
It is what it is. I found the book well written and easy to follow.
Published 5 months ago by Ray Cantan
4.0 out of 5 stars Useful tips
This was a very informative book on the subject of book marketing - found a lot of useful tips
Published 5 months ago by Ruth Welsby
5.0 out of 5 stars Good guide
Lots of good suggestions, well written, great ideas. Not just for Smashwords, relevant and applicable to book marketing on any platform.
Published 8 months ago by Collier Fam
5.0 out of 5 stars Great!
A wonderfully useful book, and very generously marketed free.
Published 8 months ago by Kindle Customer
2.0 out of 5 stars A free book
Not really a book I was interested in, but it came free - started reading it, but as i was not in the mood for marketing I haven't picked it up again. Read more
Published 10 months ago by SJ
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