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Smashing Logo Design
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Product Description
Review
‘Encompassing everything about the art of creating identities, this is the only book you need to get started designing today′. (Research & Markets, Novmebr 2011)
Product Description
The ultimate guide to Logo Design from the world′s most popular resource for web designers and developers
Web designers and developers now find themselves tasked with designing not only a client′s Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You′ll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must–have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design.
- Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
- Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more
- Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
- Includes more than 400 never–before–published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
- Appeals to a wide range of readers, from aspiring designer to experienced professional
Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
I've got a couple of the Smashing books now and they've always proved to be really useful. They're not best-suited to beginners, as they usually assume some prior knowledge of the subject, but if you're ready to take your abilities to the next level they're great. Smashing Logo Design keeps up the standard although it's slimmer than some of its shelf-mates. It's not a practical guide to Photoshop techniques, although they're included, instead it distills ideas from various areas to suggest an overall strategy for designing effective brand identities.
The book first breaks down logo design into its various types -- wordmarks, letterforms etc -- and the reasons you might choose each style. Then the individual disciplines needed for the actual design are covered including basic conceptualisation, font and colour choices, presentation to the client and even what file-types you'll need to supply in the finished package. However, Smashing Logo Design is intended to be as much inspiration as instruction because almost a third of the book consists of a showcase section, featuring hundreds of finished logos you can browse for ideas. It's not the cynical page-filling ruse it might sound - they make a valuable source-book of ideas and techniques for when you get stuck without that first spark of an idea. All together it's a well-focussed and helpful reference not only useful for graphic designers but also for potential clients who want to ensure they get the best logo for their projects.
The book first breaks down logo design into its various types -- wordmarks, letterforms etc -- and the reasons you might choose each style. Then the individual disciplines needed for the actual design are covered including basic conceptualisation, font and colour choices, presentation to the client and even what file-types you'll need to supply in the finished package. However, Smashing Logo Design is intended to be as much inspiration as instruction because almost a third of the book consists of a showcase section, featuring hundreds of finished logos you can browse for ideas. It's not the cynical page-filling ruse it might sound - they make a valuable source-book of ideas and techniques for when you get stuck without that first spark of an idea. All together it's a well-focussed and helpful reference not only useful for graphic designers but also for potential clients who want to ensure they get the best logo for their projects.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
I am an aspiring web designer and I found the book an inetersteing read with some good points to consider and lots of examples.
Don't read this expecting to be told how to come up with ideas, read it for tips and considerations on how to implement the ideas you have. You can't instruct someone how to be creative, as its somethign uniquely individual to every person. This book helps you along your own creative path with tips and suggestions about how you might implement what you come up with.
The book covers the design, implementation and what software you might use and how you interact with clients etc. All provided in easy to digest sections whcih I found easy to read.
The auhtor comes across as very experienced in this field and the book is well laid out with some good examples to consider.
Don't read this expecting to be told how to come up with ideas, read it for tips and considerations on how to implement the ideas you have. You can't instruct someone how to be creative, as its somethign uniquely individual to every person. This book helps you along your own creative path with tips and suggestions about how you might implement what you come up with.
The book covers the design, implementation and what software you might use and how you interact with clients etc. All provided in easy to digest sections whcih I found easy to read.
The auhtor comes across as very experienced in this field and the book is well laid out with some good examples to consider.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
I really like this book. It talks through everything concerned with logo design from colours, fonts, transferring to screen, conceptualisation and everything is nicely illustrated (as you would expect). It's also written clearly and concisely.
It's got more of a feel of one of those bi-annual posh magazines to it. As an occasional web developer, I've tended to develop logos for my own and client websites and while I am ok at doing so, I definitely think that this will help me in future projects.
It's a great reference book and one that I can see myself using regularly.
It's got more of a feel of one of those bi-annual posh magazines to it. As an occasional web developer, I've tended to develop logos for my own and client websites and while I am ok at doing so, I definitely think that this will help me in future projects.
It's a great reference book and one that I can see myself using regularly.
Most Recent Customer Reviews
Rustle a Brand up
Very good guide for designers, covering key areas of interpreting a brief, coming up with ideas, refining and avoiding pitfalls. Read more
Published 5 months ago by Supertzar
Do the logo-motion
As someone with no prior knowledge or experience in logo design, I found it a bit too advanced for my liking and as such struggled to get to grips with the book, but once I'd... Read more
Published 5 months ago by Guitar Heroine
for absolute beginners
The book is competent but it is fairly basic. There are a lot of examples but they are not well analyzed. Read more
Published 5 months ago by Maria Sobkiewicz
A good place to find inspiration
I work in the marketing team of a medium sized, UK based IT Distributor. Whilst I had no particular plans to change our company's "dreaded corporate swoosh" logo, I started... Read more
Published 7 months ago by Curlynob
Only really for junior designers
I recently started my own company, so I picked up a copy of this book in an attempt to try and clarify my ideas on what I wanted. Read more
Published 7 months ago by R. Stevens
Smashing Book!
Smashing Logo Design is a handy book that takes you through what you really should know when tackling logo design. Read more
Published 8 months ago by Nikki-ann
Very practical and highly informative
If you're at all interested in logo design then you won't go far wrong with this book - not just if you're a designer but also if you're commissioning a logo. Read more
Published 8 months ago by Grev
A Thousand Words To Tell A Picture?
I've never designed or commissioned a business logo in my life and I doubt that I ever will but, as Gareth Hardy points out, logos are all around us. Read more
Published 8 months ago by Ben Saunders
More designed for the professional
I am not a graphic artist or to be honest artistically talented. This volume was very appealling after already having had good experience with two prior books on Wordpress from the... Read more
Published 9 months ago by Ross Boardman
Smashing
I am not a designer. I have dabbled with knocking up logos for personal projects, but I know I will never do it as a business. Read more
Published 9 months ago by A. Skudder
Listmania!
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