I've been wearing Smartwool socks for years, and purchase again as old ones finally wear out. My latest order was of two pairs of Trekking socks and two pairs of Hike socks. I'm sad to say that whilst quality has varied from order to order over the years (my previous review of the Trekking ones was already highlighting issues), these latest ones (both Trekking and Hike) are really poor. Despite re-ordering the same size as previously, these feel very loose (no, my feet have not shrunk) and slide around underfoot - not something that I want inside my boots, nor even when wandering around indoors without boots on. The padding is also much thinner than previously, to the extent that they barely offer anything beyond a cheap pair of thin socks from M&S. As a result, I won't be buying Smartwool socks online again - I will go to a shop and check them before contemplating any future purchases, and if the ones in the shop are like these, I will be buying a different make in future.
Very disappointing after years of being mostly impressed by Smartwool.