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Review
" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006
Review
" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This book of Tony Cram gives an excellent overview of the challenges in pricing for any company. The lively style and the amount of examples in b to c and b to b comapnies make it very accessible.
It is practical but based on a sound research base.
This books gives everybody who works in and /or for companies an excellent insight into this topic.
It is practical but based on a sound research base.
This books gives everybody who works in and /or for companies an excellent insight into this topic.
2 of 2 people found the following review helpful
Format:Paperback
Buy this one - it is not only clear and robust but, more importantly, it's useful. This seminal text on pricing deserves not only to be required reading for MBAs up and down the country, but also for all smart marketing and sales executives and consultants everywhere. Cram's advice about pricing and value challenges the current 'cheap is best' mantra, offering salvation to weary companies everywhere, exhausted by endless fighting on price. The question you will have for yourself once you have read this book is, when we've put our prices up, what shall we do with all that extra revenue?
1 of 1 people found the following review helpful
Format:Paperback
Excellent book, easily readable with a comprehensive scope and loads of great examples from every industry and part of the world. I like the Customer - Competitor - Company structure. The five minute guide in Chapter 13 is the most thumbed section of my copy!
Most Recent Customer Reviews
As a Pricing Analyst
... a few years ago now I got asked to do Pricing for a bank ...as there was no one else to ask ...I bought this book !!! Read more
Published 14 months ago by edwood
Smarter Pricing - a major contribution from a recognised authority
Tony Cram has done it again.This is his third book and is undoubtedly the one to buy on pricing. He has used his extensive knowledge of the subject and his characteristic depth of... Read more
Published on 15 May 2007 by Mr. Alan M. Kerr
Good introduction
The book really skims over much of the details - a far more structured approach to pricing can be found in "The Price Advantage" from McKinsey and the ultimate book is "Power... Read more
Published on 18 Jan 2007 by C. R. MOXON
OK but there are better pricing books
Smarter pricing by Tony Cram is fine (and well-written) as far as it goes but is very thin - fine if you want to get an introduction to pricing but not adequate if you're looking... Read more
Published on 19 Oct 2006 by Alex
This is a first class book!
It is so refreshing have someone stand up against the tide of ever cheaper and cheaper. I have read previous books by Tony and again, really easy to read and packed with nuggest of... Read more
Published on 19 Jan 2006 by Mike M
A must read for anyone who is serious about their business
This book is not only a fantastic aide-memoire for marketers and business executives; it is also a thoroughly interesting read. Read more
Published on 18 Jan 2006
Practical and helpful
This well written book is a 'must read' for anyone involved in the tricky business of setting prices for products or services. Read more
Published on 9 Jan 2006 by Colin Williams
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