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Smart World: Breakthrough Creativity and the New Science of Ideas (Hardcover)

by Richard Ogle (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Hardcover: 324 pages
  • Publisher: Cyan and Marshall Cavendish (2 Jan 2008)
  • Language English
  • ISBN-10: 0462099210
  • ISBN-13: 978-0462099217
  • Product Dimensions: 23.4 x 15.4 x 3.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 359,150 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Aims to change the way we think about creativity, innivation and how you generate breakthrough ideas.

From the Back Cover


WHAT DO jazz musician Dave Brubeck, Apple's Steve Jobs, Mattel’s Ruth Handler, and architect Frank Gehry all have in common? They are credited with some of the most inventive accomplishments of the past half-century – the classic jazz album Time Out, the ipod, Barbie and Spain’s spectacular Guggenheim Museum.Yet their creative leaps all came about different. They each combined their individual imaginative intelligence with unique networks of ideas that lay outside their own minds to reach true breakthroughs in their fields.

Clearly, not all brilliant innovations originate only from the minds of individual geniuses. On the contrary, our world is made up of intelligent networked spaces that, if we navigate them skillfully, can lead us to generate unprecedented ideas.

Welcome to Smart World. In this provocative book, Richard Ogle argues that creative breakthroughs are born when individuals and groups access new idea-spaces and exploit the principles that govern them Boldly outlining a new science of ideas he sets out nine laws– including "hotspots," "the fit get fitter," and "small- world networks" – that govern idea-spaces. And he illuminates each law with fascinating stories of dramatic breakthroughs in science, business, and art.

For example, you’ll discover:

  • What sparked Picasso’s creation of the seminal painting that heralded cubism.
  • Where Ruth Handler got the idea for Barbie and why it turned the doll business upside down.
  • How Frank Gerhy set the world of architecture a new path
  • How "supersizing" portions came about and why it permanently change the fast food industry.
  • Why Crick and Watson, two rank outsiders solved the enigma off DNA when Linus Pauling couldn’t.
    • Anyone interested in how creative leaps occur – primarily in business, but also in science, technology and the arts – will value this book as will those interested in how human imagination and intuition and insight really operate Insightful and compelling, Smart World will forever transform the way we think about creativity and innovation. --This text refers to an out of print or unavailable edition of this title.
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    5 of 5 people found the following review helpful:
    5.0 out of 5 stars How to Achieve Creative Breakthroughs in a "Smart World", 26 May 2007
    By Robert Morris (Dallas, Texas) - See all my reviews
    (TOP 100 REVIEWER)    (REAL NAME)   
    This review is from: Smart World: Breakthrough Creativity and the New Science of Ideas (Hardcover)

    Although we recognize and appreciate the importance of the human mind's capability for breakthrough creativity (e.g. DNA, printing with movable type, the personal computer), Richard Ogle acknowledges, "the mental processes that led to them have remained largely beyond our grasp. Where do truly innovative ideas come from, and how does the mind make the leap to embrace them? What role do existing cultural and social factors play? Above all, what are the primary mental faculties involved in creativity, and how do they work?" These are among the questions to which Ogle responds in this volume. His objective is to provide "a theoretical and practical account of achievements that before were generally regarded as the unfathomable products of genius." He succeeds brilliantly by forging "a deep connection between the discoveries concerning discontinuity made in the emerging science of networks, the imaginative processes underlying creative leaps, and the law-governed dynamics of a networked model of idea--spaces in the extended mind."

    Ogle has identified nine laws of network science, any one or combination thereof that can explain creative breakthroughs. For example, "The Law of Tipping Points": Under certain critical conditions, order arises out of disorder. Malcolm Gladwell devotes an entire book, The Tipping Point, to examining how relatively insignificant factors can have profound impact. In scientific terms, this is the concept of "phased transitions" or, as Thomas Kuhn describes them in The Structure of Scientific Revolutions, "paradigm shifts." Ogle offers several examples that illustrate how tipping points within the process of phased transitions "violate what scientists used to think of as a fundamental principle of physical systems: that there is a direct, quantifiable relationship between cause and effect."

    After I read this passage in Ogle's book (pages 79-95), I set the book down, located my copy of Jacob Bronowski's The Origins of Knowledge and Imagination and reviewed the passages I had highlighted. Although there are no references to Bronowski in Ogle's book, I think this brief excerpt from it helps us to increase our understanding of how we see and make sense of the world is "deeply shaped by the framing that, consciously or not, we unavoidably bring to bear." Bronowski asserts that "even the perception of the senses is governed by mechanisms which make our knowledge of the outside world highly inferential. We do not receive impressions that are elemental. Our sense impressions are themselves constructed by the nervous system in such a way that they automatically carry with them an interpretation of what they see or hear or feel."

    Recall Ogle's observation noted previous that "the mental processes that led to [various creative breakthroughs] have remained largely beyond our grasp." However, there have been some recent developments ("profoundly important advances") that have increased our understanding of those processes. One is the emerging science of networks. It suggests that pattern formation is not random. "Its newly discovered laws have led to two highly significant insights regarding creativity. First, the networks of the extended mind, like all dynamic networks, are self-organizing; they drive their own transformation, thereby enabling the intelligence embedded in the idea-spaces of our smart world to provide a vast and potent external source of creative energy and ideas. Second, the, the human mind's imaginative faculties not only actively piggyback on these dynamics, deriving much of their creative power from them, but turn out to be themselves driven by universal network laws." In other words, the space of ideas "thinks" for each of us.

    This is by no means an "easy read." Many will need to re-read it (as did I) to absorb and digest Ogle's rigorous examination of what is indeed "the new science of ideas." He offers several specific strategies that enable his readers to conduct their own examination of that science. When concluding his book, he offers this encouragement: "trust your imaginative faculties as they surf embedded webs of intelligence near and far, and have the confidence that if you're up for the ride, the space of ideas, shaped by the laws of network dynamics, will do most of the hard thinking for you."

    Those who share my high regard for this book are urged to check out the aforementioned books by Kuhn and Bronowski as well as Albert-Laszlo Barabasi's Linked: How Everything Is Connected to Everything Else and What It Means, Andy Clark's Natural-Born Cyborgs: Minds, Technologies, and the Future of Human Intelligence, Albert Borgmann's Holding On to Reality: The Nature of Information at the Turn of the Millennium, Gerald M. Edelman's Bright Air, Brilliant Fire: On the Matter of the Mind and his more recently published Second Nature: Brain Science and Human Knowledge, and The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization co-authored by Thomas Kelley and Jonathan Littman.
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    3 of 4 people found the following review helpful:
    5.0 out of 5 stars Applying the science of networks to creativity , 18 Jan 2008
    By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
    (TOP 50 REVIEWER)    (REAL NAME)   
    This review is from: Smart World: Breakthrough Creativity and the New Science of Ideas (Hardcover)
    This is a strange, wonderful and not always easy book. Richard Ogle tackles a slippery question about the mind: Where do truly creative leaps originate? Studies of creativity and innovation are multiplying, but Ogle's book does something rare. It demonstrates how networking creates something new by navigating shared spaces. Its style and content will make it challenging to many readers. Though Ogle has a knack for original, striking phrases, a simpler style would have served the innate complexity of the subject matter. That aside, we recommend this book to everyone who is interested in innovation, creativity and the propagation of ideas through culture. The parallels Ogle draws among plastic dolls, Romantic paintings, the discovery of DNA and the development of the personal computer are striking and entertaining, and his concepts about how creativity uses "idea-spaces" and networks are wildly intriguing.
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    5.0 out of 5 stars Very absorbing and convincing, 24 Jan 2010
    By Mr. John B. Dempster "BD" (London) - See all my reviews
    (REAL NAME)   
    This book describes various breakthroughs in an interesting way that is worth reading even if it stopped there. But the really exciting part is how the breakthroughs are related to insights about networks. A significant deepening and broadening of the idea of "genius", at least for me. Now it's been set out so convincingly, it seems self-evident.
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