- Paperback: 240 pages
- Publisher: Prentice Hall; 2 edition (20 Nov 2007)
- Language English
- ISBN-10: 0273712772
- ISBN-13: 978-0273712770
- Product Dimensions: 23 x 15.4 x 2 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (18 customer reviews)
- Amazon Bestsellers Rank: 43,396 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
This is easy to read, thought provoking stuff from Hammond, who boasts 21 years of retail-related experience. - Retail Systems April 2008
Retail Systems
This is easy to read, thought provoking stuff from Hammond, who boasts 21 years of retail-related experience.
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Customer Reviews
Most Helpful Customer Reviews
25 of 25 people found the following review helpful
Format:Paperback
I have just read 'Smart Retail' and think it is brilliant. It is a very practical book on how to maximise your sales as well as how to motivate your staff.
As a Business Teacher I have used this book alot in my A level Business and AVCE Retail teaching. It is full of good examples and cases studies which help distill good practice. I was particularly impressed with the the section on how to bring 'fun' into your job descriptions - sounds a contradiction in terms know. How fun is your job description? The book described how re-writing job descriptions motivated saturday workers and turned them into an enthusiastic and successful sales team.
So go on, clip on the button and get a copy now. You wont regret it.
17 of 17 people found the following review helpful
Format:Paperback
"Read Richard Hammond's book last March and thought at the time: 'Why couldn't I have read this when I entered the industry?' The book really should be positioned as essential reading for anybody entering, or even trying to sell to, the retail industry."
40 of 41 people found the following review helpful
Format:Paperback
I purchased this book after being offered a managerial role in retail. Knowing little about the industry, I was looking for a book that could tell me everything... from shop floor to staffing.
This book not only taught me all I needed to know but gave me confidence and passion to go ahead and be a great team member. I made notes all over it as by page 2 I knew I wasn´t going to be passing it on to anyone else!
Easy reference, interesting to read - I took it on holiday - excellent section on people management and lots of information and advice that would apply to most office jobs, work teams and managers everywhere, not just in the retail industry. Also written by a normal guy who has had a long and successful career in retail, not a stuffy professor with a PhD. Thoroughly recommended.
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Most Recent Customer Reviews
Basic
This is great for those with minimal brain cells but for an experienced retailer it offers nothing new. Read more
Published 12 days ago by The All-seeing eye
Readable and Inspiring
This book is full of ideas, tips and case studies written in an easy to read style from someone full of experience at making it happen. Read more
Published 6 months ago by Goochie
Excellent Book
This is the best book i have bought so far on retail and a "must read" for retail management. It basically gives practical tips on how to get the most from your staff which... Read more
Published 14 months ago by Mrs. A. Still
an easy read
I bought this book for my daughter as she has recently gone into retail management with little experience. Read more
Published 22 months ago by Groovy Grandma
essentail book for retailers
An excellent book, I would highly recommend as an essentail read for anyone serious about improving their store or improving their retail skills. Read more
Published on 13 Aug 2009 by Chris Beards
Successfully addresses a broad range of reader profiles
You may be an assistant store manager, a visual merchandiser, a senior operations executive or a small shop owner... Read more
Published on 4 May 2009 by Uluhan Kumru
Very useful...
Useful and practical advice by a man who knows his business inside out. Well written and a pleasure to read, I would recommend this book to anyone interested in retailing.
Published on 3 Nov 2008 by Molehill
brilliant brilliant brilliant
If you can only afford one book to help you with your retail business - GET THIS ONE!
I have used it as a basis for training days with my staff and these have been amongst the... Read more
I have used it as a basis for training days with my staff and these have been amongst the... Read more
Published on 19 Jun 2008 by Julie Peel
very interesting reading
My girlfriend and I have opened up a clothes store recently and are working hard to let it survive the first few difficult years. Read more
Published on 12 July 2007 by Stany Vanden Eycken
If you're in a hurry, this is for you!
I bought this just as we were opening our first shop. It's quick to read, makes sense and is easy to remember. Read more
Published on 22 Dec 2005 by "pskarrott"
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