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Smart Retail: How to Turn Your Store into a Sales Phenomenon [Paperback]

Richard Hammond
4.9 out of 5 stars  See all reviews (17 customer reviews)

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There is a newer edition of this item:
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World 4.5 out of 5 stars (4)
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Product details

  • Paperback: 176 pages
  • Publisher: Prentice Hall; 1 edition (11 Sep 2003)
  • Language English
  • ISBN-10: 0273675214
  • ISBN-13: 978-0273675211
  • Product Dimensions: 23.2 x 15.4 x 1.6 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 347,488 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Richard Hammond
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Product Description

Review

"A really practical and helpful guide, essential reading for anyone involved in retailing." Charles Dunstone, CEO, The Carphone Warehouse

"This book is full of practical good things to make running stores that bit easier to get right." Julian Richer, Chairman and Founder, Richer Sounds

"A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail." Vittorio Radice, Executive Director, Marks and Spencer (former Chief Executive, Selfridges)

"A book about doing it." Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).

"Very much to the point and a great practical guide to retailing." John Thornton, Chairman of Thorntons

®€˜I thoroughly enjoyed every minute of it.®€™
Simon Stephens, District Manager, Sunglass Hut

®€˜This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels®€™
James Heneage, Managing Director and Founder, Ottakars plc

Umesh Vadodaria, Store Manager, PC World

This is how it's done.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

17 Reviews
5 star:
 (15)
4 star:
 (2)
3 star:    (0)
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Average Customer Review
4.9 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful:
5.0 out of 5 stars Great tips and ideas to transform your business., 5 Feb 2004
By 
D. Toney "Luton Sixth Form Book Club" (LUTON, BEDFORDSHIRE United Kingdom) - See all my reviews
(REAL NAME)   
This review is from: Smart Retail: How to Turn Your Store into a Sales Phenomenon (Paperback)
I have just read 'Smart Retail' and think it is brilliant. It is a very practical book on how to maximise your sales as well as how to motivate your staff.

As a Business Teacher I have used this book alot in my A level Business and AVCE Retail teaching. It is full of good examples and cases studies which help distill good practice. I was particularly impressed with the the section on how to bring 'fun' into your job descriptions - sounds a contradiction in terms know. How fun is your job description? The book described how re-writing job descriptions motivated saturday workers and turned them into an enthusiastic and successful sales team.

So go on, clip on the button and get a copy now. You wont regret it.

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17 of 17 people found the following review helpful:
5.0 out of 5 stars Essential reading for retailers, 1 Aug 2004
By 
This review is from: Smart Retail: How to Turn Your Store into a Sales Phenomenon (Paperback)
"Read Richard Hammond's book last March and thought at the time: 'Why couldn't I have read this when I entered the industry?' The book really should be positioned as essential reading for anybody entering, or even trying to sell to, the retail industry."
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40 of 41 people found the following review helpful:
5.0 out of 5 stars For team members and managers in any job, anywhere.., 7 Mar 2006
By 
Georgette Ruth Hayter (Mallorca, Balearic Isles Spain) - See all my reviews
This review is from: Smart Retail: How to Turn Your Store into a Sales Phenomenon (Paperback)
I purchased this book after being offered a managerial role in retail. Knowing little about the industry, I was looking for a book that could tell me everything... from shop floor to staffing.

This book not only taught me all I needed to know but gave me confidence and passion to go ahead and be a great team member. I made notes all over it as by page 2 I knew I wasn´t going to be passing it on to anyone else!

Easy reference, interesting to read - I took it on holiday - excellent section on people management and lots of information and advice that would apply to most office jobs, work teams and managers everywhere, not just in the retail industry. Also written by a normal guy who has had a long and successful career in retail, not a stuffy professor with a PhD. Thoroughly recommended.

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