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Product Description
Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.
- Find your ‘Big Idea’ and learn how that sets you apart from the competition
- Learn critical lessons from the pioneers of retail
- Understand what customers really want from your format
- Find out how to build strong store teams
- Become skilled in delighting your customers
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
From the Back Cover
‘A really practical and helpful guide: essential reading for anyone involved in retailing.’
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.
Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
- Discover the secrets of great retailing
- Boost sales with practical advice from the best retailers in the world
- Learn how to delight customers and keep them coming back for more
‘A toolkit of retailing skills to take you beyond survival, to super-performance.’
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
‘This book is full of practical, good things to make running stores that bit easier to get right.’
Julian Richer, Chairman and Founder, Richer Sounds
‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’
Vittorio Radice, Saviour of Selfridges
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