Smart Retail and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
Trade in Yours
For a 2.89 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Smart Retail on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World [Paperback]

Richard Hammond
4.5 out of 5 stars  See all reviews (10 customer reviews)
RRP: 16.99
Price: 11.89 & FREE Delivery in the UK. Details
You Save: 5.10 (30%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 12 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 1 Sept.? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 8.75  
Paperback 11.89  
Trade In this Item for up to 2.89
Trade in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World for an Amazon Gift Card of up to 2.89, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

14 April 2011

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.

  • Find your ‘Big Idea’ and learn how that sets you apart from the competition

  • Learn critical lessons from the pioneers of retail

  • Understand what customers really want from your format

  • Find out how to build strong store teams

  • Become skilled in delighting your customers

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Frequently Bought Together

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World + Why We Buy: The Science of Shopping + Inside the Mind of the Shopper: The Science of Retailing
Price For All Three: 39.79

Buy the selected items together

Product details

  • Paperback: 240 pages
  • Publisher: Pearson Business; 3 edition (14 April 2011)
  • Language: English
  • ISBN-10: 0273744542
  • ISBN-13: 978-0273744542
  • Product Dimensions: 1.6 x 15.3 x 23.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 107,312 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I've been in retailing since 1985 and though that's only a couple of years shy of thirty, I'm still passionate, excited and thrilled by it.

Writing books on my expert subject has always been incredibly good fun - I've tried to make them practical and immediate, then filled them chock-full of case studies covering the best retailers on the planet.

My career has been spent in a combination of the store coalface, senior head office roles and in various agencies where I first had the chance to get under the skin of customer psychology. I understand what makes customers do the things they do and I try to bring that insight to my books.

Since 2003, I've run my own consultancy and have specialised in helping big retailers and brands to solve the problems of retailing. I've covered everything from 'big idea' and format development to customer engagement and retail futurology. I'm also strong in retail activation, service model development, and in classic tools such as training and retail-operational review.

Thanks for considering one of my books - if you do buy one, please use the contact details in there to give feedback. The bad as well as the good - it's what helps to keep my motivation for writing as high as it is.

All the best,

Product Description

From the Back Cover

A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, CEO, The Carphone Warehouse




Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.


Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.


  • Discover the secrets of great retailing  
  • Boost sales with practical advice from the best retailers in the world
  • Learn how to delight customers and keep them coming back for more



‘A toolkit of retailing skills to take you beyond survival, to super-performance.’

Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat


‘This book is full of practical, good things to make running stores that bit easier to get right.’

Julian Richer, Chairman and Founder, Richer Sounds


‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’

Vittorio Radice, Saviour of Selfridges


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars Retail common sense 7 Jun 2011
Have just bought the new edition of this book and I wish I had read the previous editions sooner. It is full of those things that are common sense but are often not present in the retail trade (for example 'praise people if they do well')I would think that If you are thinking of setting up on your own this book would give you confidence to do that, as well as giving confidence to employees to try new things. The retail world would be a better place if everyone-including customers-read this.
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Retail Must Have 7 Nov 2013
By Julian
Format:Paperback|Verified Purchase
I came across this book while trying as I might to come to retail as a new-comer. piles of books on the subject but this one I couldn't put down, Richard's candid style and enthusiasm shines through and it's infectious. What Richard so clearly demonstrates is that retail really is about simple things executed well, so much is written on the complexities of retail that fundamentally makes the subject feel like rocket science and intimidates many of those who could potentially be the next big IKEA or ASOS. There's no big secret, or highly complex formula, just simple concepts that result in big improvements. Above all, Richard's book is fun to read, mines heavily annotated, dog-eared and generally to-hand for inspiration. A must have for everyone at all levels in retail.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Cracking Read for any Retailer 1 Oct 2013
By Max
Format:Paperback|Verified Purchase
This is a brilliant book for any retailer or anyone who is interested in retailing.
Full of Case Studies, information and practical advice for all levels, this inspiring book will reignite your passion for retail.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars No-nonsense approach 29 July 2013
Format:Kindle Edition|Verified Purchase
This book was recommended reading for a course - and the only one from the list I actually read. I'm very glad I did as I found it very useful. The author obviously knows the subject well - from experience as well as in theory - and gives the information in a no-nonsense and entertaining way. And I got good feedback on the assignment too!
Comment | 
Was this review helpful to you?
2 of 3 people found the following review helpful
5.0 out of 5 stars Smart Retail - Smart Buy, Smart Read 6 July 2012
Format:Paperback|Verified Purchase
Thank you for writing "Smart Retail", it's a great read and confirms many of the ways I think and run our retail department, my copy of the book is full of pencil marks, underlining and comments, "fantastic".
This book will help everyone new or old working within the retail industry regardless of your sector or position.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category