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Discover the secrets of some of the worlds leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, its thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
A toolkit of retailing skills to take you beyond survival, to super-performance.
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
This book is full of practical, good things to make running stores that bit easier to get right.
Julian Richer, Chairman and Founder, Richer Sounds
A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.
Vittorio Radice, Saviour of Selfridges
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