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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World [Paperback]

Richard Hammond (Author)
4.4 out of 5 stars  See all reviews (7 customer reviews)
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Book Description

Publication Date: 14 April 2011 | ISBN-10: 0273744542 | ISBN-13: 978-0273744542 | Edition: 3

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.

  • Find your ‘Big Idea’ and learn how that sets you apart from the competition

  • Learn critical lessons from the pioneers of retail

  • Understand what customers really want from your format

  • Find out how to build strong store teams

  • Become skilled in delighting your customers

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Frequently Bought Together

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World + Why We Buy: The Science of Shopping + Inside the Mind of the Shopper: The Science of Retailing
Price For All Three: £40.21

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Product details

  • Paperback: 240 pages
  • Publisher: Pearson Business; 3 edition (14 April 2011)
  • Language: English
  • ISBN-10: 0273744542
  • ISBN-13: 978-0273744542
  • Product Dimensions: 15.7 x 1.6 x 23.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 81,296 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Author

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Richard Hammond
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Product Description

From the Back Cover

‘A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, CEO, The Carphone Warehouse

 

 

 

Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.

 

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

 

  • Discover the secrets of great retailing  
  • Boost sales with practical advice from the best retailers in the world
  • Learn how to delight customers and keep them coming back for more

 

 

‘A toolkit of retailing skills to take you beyond survival, to super-performance.’

Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat

 

‘This book is full of practical, good things to make running stores that bit easier to get right.’

Julian Richer, Chairman and Founder, Richer Sounds

 

‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’

Vittorio Radice, Saviour of Selfridges

 

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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3 of 3 people found the following review helpful
5.0 out of 5 stars Smart Retail - Smart Buy, Smart Read 6 July 2012
By Bookworm Sean
Format:Paperback|Amazon Verified Purchase
Thank you for writing "Smart Retail", it's a great read and confirms many of the ways I think and run our retail department, my copy of the book is full of pencil marks, underlining and comments, "fantastic".
This book will help everyone new or old working within the retail industry regardless of your sector or position.
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2 of 2 people found the following review helpful
5.0 out of 5 stars fantastic 1 Nov 2011
By Chris Beards
Format:Paperback
Enjoyable and practical this is an excellent book that should be required reading for anyone serious about improving in retail.
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7 of 8 people found the following review helpful
5.0 out of 5 stars Retail common sense 7 Jun 2011
By Mrs. J. E. Bowden
Format:Paperback
Have just bought the new edition of this book and I wish I had read the previous editions sooner. It is full of those things that are common sense but are often not present in the retail trade (for example 'praise people if they do well')I would think that If you are thinking of setting up on your own this book would give you confidence to do that, as well as giving confidence to employees to try new things. The retail world would be a better place if everyone-including customers-read this.
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