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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World [Kindle Edition]

Richard Hammond
4.4 out of 5 stars  See all reviews (13 customer reviews)

Print List Price: £16.99
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Book Description

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.

  • Find your ‘Big Idea’ and learn how that sets you apart from the competition

  • Learn critical lessons from the pioneers of retail

  • Understand what customers really want from your format

  • Find out how to build strong store teams

  • Become skilled in delighting your customers

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Product Description

From the Back Cover

A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, CEO, The Carphone Warehouse




Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.


Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.


  • Discover the secrets of great retailing  
  • Boost sales with practical advice from the best retailers in the world
  • Learn how to delight customers and keep them coming back for more



‘A toolkit of retailing skills to take you beyond survival, to super-performance.’

Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat


‘This book is full of practical, good things to make running stores that bit easier to get right.’

Julian Richer, Chairman and Founder, Richer Sounds


‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’

Vittorio Radice, Saviour of Selfridges


Product details

  • Format: Kindle Edition
  • File Size: 1640 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson Business; 3 edition (26 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A8N8JFW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: #230,472 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

I've been in retailing since 1985 and though that's only a couple of years shy of thirty, I'm still passionate, excited and thrilled by it.

Writing books on my expert subject has always been incredibly good fun - I've tried to make them practical and immediate, then filled them chock-full of case studies covering the best retailers on the planet.

My career has been spent in a combination of the store coalface, senior head office roles and in various agencies where I first had the chance to get under the skin of customer psychology. I understand what makes customers do the things they do and I try to bring that insight to my books.

Since 2003, I've run my own consultancy and have specialised in helping big retailers and brands to solve the problems of retailing. I've covered everything from 'big idea' and format development to customer engagement and retail futurology. I'm also strong in retail activation, service model development, and in classic tools such as training and retail-operational review.

Thanks for considering one of my books - if you do buy one, please use the contact details in there to give feedback. The bad as well as the good - it's what helps to keep my motivation for writing as high as it is.

All the best,

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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Retail Must Have 7 Nov. 2013
By Julian
Format:Paperback|Verified Purchase
I came across this book while trying as I might to come to retail as a new-comer. piles of books on the subject but this one I couldn't put down, Richard's candid style and enthusiasm shines through and it's infectious. What Richard so clearly demonstrates is that retail really is about simple things executed well, so much is written on the complexities of retail that fundamentally makes the subject feel like rocket science and intimidates many of those who could potentially be the next big IKEA or ASOS. There's no big secret, or highly complex formula, just simple concepts that result in big improvements. Above all, Richard's book is fun to read, mines heavily annotated, dog-eared and generally to-hand for inspiration. A must have for everyone at all levels in retail.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Retail common sense 7 Jun. 2011
Have just bought the new edition of this book and I wish I had read the previous editions sooner. It is full of those things that are common sense but are often not present in the retail trade (for example 'praise people if they do well')I would think that If you are thinking of setting up on your own this book would give you confidence to do that, as well as giving confidence to employees to try new things. The retail world would be a better place if everyone-including customers-read this.
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1 of 1 people found the following review helpful
4.0 out of 5 stars No-nonsense approach 29 July 2013
Format:Kindle Edition|Verified Purchase
This book was recommended reading for a course - and the only one from the list I actually read. I'm very glad I did as I found it very useful. The author obviously knows the subject well - from experience as well as in theory - and gives the information in a no-nonsense and entertaining way. And I got good feedback on the assignment too!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Cracking Read for any Retailer 1 Oct. 2013
By Max
Format:Paperback|Verified Purchase
This is a brilliant book for any retailer or anyone who is interested in retailing.
Full of Case Studies, information and practical advice for all levels, this inspiring book will reignite your passion for retail.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great read! 6 Oct. 2014
Format:Kindle Edition|Verified Purchase
I would recommend this book to anyone with an interest or progression in retail, I made pages of notes from all the tips and ideas given and will defiantly be putting these into practice in my new role.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Smart Retail - Smart Buy, Smart Read 6 July 2012
Format:Paperback|Verified Purchase
Thank you for writing "Smart Retail", it's a great read and confirms many of the ways I think and run our retail department, my copy of the book is full of pencil marks, underlining and comments, "fantastic".
This book will help everyone new or old working within the retail industry regardless of your sector or position.
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1 of 2 people found the following review helpful
5.0 out of 5 stars MUST READ for Retailers!!! 12 Jan. 2013
Smart Retail is a MUST READ for Retailers!!! Particularly in the current retail climate, Richard Hammond explains how to tweak the fundamental components that make up a success retail outlet. I would stress to all Retailers that if you want to turn your business into a profitable success, you certainly need to listen to the articulate words in this book...
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