- Hardcover: 304 pages
- Publisher: Yale University Press (23 April 2004)
- Language English
- ISBN-10: 030010233X
- ISBN-13: 978-0300102338
- Product Dimensions: 21.1 x 14.2 x 2.5 cm
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,610,624 in Books (See Top 100 in Books)
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"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"
Product Description
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company - Chiquita Brands International - that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behaviour - a model that shows how multinational companies can become motivated to solve critical global problems.
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Judging by the cover, the book should be about how the Chiquita brand was made green by the Rainforest Alliance. Sadly, the book fails to keep the promise printed on its jacket.
I expected to find a tale of how a big company was converted by dedicated activists, but unfortunately the writers do not delve very deep into that process. They just casually refer to interesting meetings and "behind the scenes" struggle, all of which probably would have been intriguing, but for some reason is not covered at all in the expected level of detail.
Instead, the book concentrates on bashing the European Union about its banana import policies and the Fair Trade movement for its social conscience. It almost makes you feel as the authors would like to discredit 'competing' certifications. Unfortunately these issues seem to be a manifestation of some European conspiracy to them, and they use up much of the space in the book for this less than objective rant, which is in one striking example based directly on a source that was publicly refuted much before the book's publication.
The book lists many small and big victories of environmentalists. Unfortunately, the background of exactly how these victories were attained is left in the shadows. For a book that has been published in a university series, one would expect a more balanced and objective view - and one that would actually follow the book's title.
Perhaps in a sequel, then?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
Good documentation
1 May 2010
Format:Hardcover|Amazon Verified Purchase
Good for practitioner of sustainability business. Had a lecture on chiquita bananas. not much on climate and energy though. More of a business management tool.
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