From the Back Cover
"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."
About the Author
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal
, Fast Company
and Business Week
. Godin was singled out by Successful Meetings Magazine
as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo
and All Marketers Are Liars
, Godin wrote Free Prize Inside!
, which Forbes
picked as one of its books of the year (as did Fast Company
). He is also the author of Purple Cow
, the bestselling marketing book of the decade, and Permission Marketing