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Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas [Kindle Edition]

Seth Godin
4.5 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

Product Description

From the Back Cover

"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."

About the Author

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

Product details

  • Format: Kindle Edition
  • File Size: 2227 KB
  • Print Length: 364 pages
  • Publisher: Penguin (28 Jun. 2007)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #114,082 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of and a very popular speaker. He lives in Westchester, New York.

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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Another great read from Godin 25 Aug. 2006
This is another excellent book from marketing thinker Seth Godin. The book is actually a compilation drawn from Seth's blog, books and e-books written over the past few years. It is none the worse for that.

Its purpose (which it achieves admirably) is to kick start the reader into doing something to move with the enormous changes sweeping the business world.

There is no logical thread to the book. It consists of almost 200 short pithy chapters loosely organised in alphabetical order. This makes it easy to read at numerous short sittings which I found to be an advantage.

A few of these chapters frankly did nothing for me. The majority were interesting and an enjoyable read. A few others were deeply thought-provoking (and obviously these were the most valuable for me). I don't know but I suspect that other readers will have a similar experience but that each of us will gain from different chapters.

Don't be put off by the title of the book "Small is the new big". This is not just another small is beautiful manifesto. It covers loads of topics that should matter to just about any individual or organisation trying to build a career or a business.

All in all it is a book well worth reading, as are Seth's earlier books (particularly Permission Marketing, Unleashing the Idea Virus, Purple Cow, Survival is Not Enough and All Marketers are Liars).
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2 of 2 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observations includes some that are interesting, clever and useful, though perhaps not independently book-worthy (or they would be books), and others that are a bit breezy and insubstantial. He suggests reading a few pages until you find a juicy segment and coming back another day for a new sip. getAbstract thinks that's just the right recommendation.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An abundance of "acorns" and "mustard seeds" 2 Jun. 2007
By Robert Morris TOP 500 REVIEWER
Those who now struggle to create or increase demand for whatever they offer (products, services, or a combination of both) must be able to answer three basic questions. All are important but the first two are much less important than is the third:

1. Who are you?
2. What do you do?
3. Why should I care?

As my reviews of Seth Godin's earlier published works indicate, I think he is one of the most thought-provoking business authors whose insights (especially those provided in Small Is the New Big) can provide substantial assistance to answering the aforementioned questions.

Whenever I read or re-read any of Godin's books, I view his insights as "acorns" or "mustard seeds," any of which - with proper nourishment - can be developed into substantial results such as increased recognition and a higher level of awareness, a better understanding of a given market segment, a clearer sense of how to position and then promote one's offering more effectively, or perhaps overcoming what James O'Toole has aptly characterized (in Leading Change) as "the ideology of comfort and the tyranny of custom."

Godin encourages those who read Small Is the New Big not to read it all at once. "It took eight years to write, and if you read it in one sitting, it'll give you a headache." Contrary to my normal approach, that is what I did, after checking out the table of contents. I skimmed through the first 276 pages and as I did so, ideas seemed to "fly off the page" and demand my attention. I immediately highlighted them for future reference and then continued on until arriving at "Special Bonus!! $243 Worth of Free E-Books, Reprinted Here at No Extra Charge to You, My Faithful Reader." I then carefully read each word until the narrative's conclusion on Page 310.
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5 of 6 people found the following review helpful
Small Is the New BIG is Seth Godin's attempt to translate blogging and brief magazine essays into a book without losing the immediacy of the original contexts. Unlike most books that bore you would pages of uninterrupted type that say very little, this book is broken up into 184 brief segments that challenge the world as it is . . . to become like the world as it should be: Full of respect, common sense, helpfulness, thinking responses, and meaningful work. Unlike a blog which is in reverse chronological order, these materials are alphabetical by subject -- But drat . . . I would have liked to read in reverse chronological order.

The writing is at its best in pointing out today's nonsense in word pictures, much as Scott Adams does with cartoons. Less often does Mr. Godin move onto suggesting what to do . . . other than to suggest you DO SOMETHING DIFFERENT! I was most impressed with his thoughts that making experiments and changes should have the presumption of going forward, rather than the status quo.

I'm not sure everyone is going to be persuaded that being a free agent is going to be a better life . . . until they learn how to prosper in that unaccustomed role.

For those who are less familiar with the Internet, his suggestions about which Web sites he uses . . . and for what . . . will be welcome. You cannot help but dig deeper into the blogger world after reading his enthusiasm for blogging's potential to spread ideas and make connections as a conversation.

If you're already a free agent, are prospering, and can navigate your way around the Internet, blogs and obnoxious service providers, you'll get chuckles . . . but not much practical advice.

This book is for those who are nameless cogs in large organizations and haven't broken out yet. Be Free!
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Most Recent Customer Reviews
4.0 out of 5 stars it’s a collection of the best of the best of his manifold blog posts
Small is the New Big is something of an anomaly, as it’s one of the few Seth Godin books which doesn’t focus on a single topic – instead, it’s a collection of the best of the best... Read more
Published 6 months ago by
3.0 out of 5 stars Some Generic Ideas
The book is a collection of Seth’s thoughts regarding business and marketing. The book presents a lot of marketing theories and the key is to make extraordinary things. Read more
Published 11 months ago by Dan Ionescu
5.0 out of 5 stars Inspirational read
I thoroughly enjoyed reading through the myriad of short stories in this book and I have learned a lot from it. Read more
Published on 18 May 2010 by S. Pashley
3.0 out of 5 stars Sharp writing but ultimately not very revelatory
A book that tries to pass comment on recent trends and take a stab at the ways in which the world is moving. Godin writes well and has some good ideas. Read more
Published on 15 Feb. 2010 by Sabrina
5.0 out of 5 stars Remarkable, a MUST for everyone!
This is an outstanding, insightful, philosophical-yet-practical, ground breaking book! One of the best from Seth Godin, his special view of the world and constant challenge of the... Read more
Published on 1 Sept. 2009 by Andras Baneth
5.0 out of 5 stars An abundance of "acorns" and "mustard seeds"
Those who now struggle to create or increase demand for whatever they offer (products, services, or a combination of both) must be able to answer three basic questions. Read more
Published on 21 Sept. 2007 by Robert Morris
5.0 out of 5 stars Break Out of Your Stalled Thinking with Godin's Challenging Ideas!
Small Is the New BIG is Seth Godin's attempt to translate blogging and brief magazine essays into a book without losing the immediacy of the original contexts. Read more
Published on 28 Dec. 2006 by Donald Mitchell
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