From the Back Cover
"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."
--This text refers to the
Paperback
edition.
About the Author
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in
The Wall Street Journal,
Forbes,
Fortune,
Fast Company and
Business Week. Godin was singled out by
Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before
Small is the New Big, The Big Moo and
All Marketers Are Liars, Godin wrote
Free Prize Inside!, which
Forbes picked as one of its books of the year (as did
Fast Company). He is also the author of
Purple Cow, the bestselling marketing book of the decade, and
Permission Marketing.
--This text refers to the
Paperback
edition.
