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Small Business Websites That Work: Get Online to Grow Your Company
 
 
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Small Business Websites That Work: Get Online to Grow Your Company [Paperback]

Sean McManus
5.0 out of 5 stars  See all reviews (6 customer reviews)
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Frequently Bought Together

Customers buy this book with Internet Marketing: How to Get a Website that Works for Your Business £6.39

Small Business Websites That Work: Get Online to Grow Your Company + Internet Marketing: How to Get a Website that Works for Your Business
Price For Both: £22.38

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Product details

  • Paperback: 240 pages
  • Publisher: Prentice Hall; 1 edition (20 Aug 2001)
  • Language English
  • ISBN-10: 0273654861
  • ISBN-13: 978-0273654865
  • Product Dimensions: 23 x 15.6 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 467,523 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Sean McManus
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Product Description

Review

"...many small businesses are still hazy about the web and

what makes a good website...this always leads to trouble...Sean McManus'

book is a down-to-earth guide to the ins and outs of an effective small

business website... If you have a client whose knowledge - or rather, lack

of it - is causing problems, then consider buying this for them."

 

March2002 issue of Create Online magazine

 

'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section.

This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.'

Clive Hawkins, Internet marketing consultant

 

 

"Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites."

September 2002 My Business magazine, Australia.

 

 

"Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years"

Startups.co.uk

 

Review

"...many small businesses are still hazy about the web and what makes a good website...this always leads to trouble...Sean McManus' book is a down-to-earth guide to the ins and outs of an effective small business website... If you have a client whose knowledge - or rather, lack of it - is causing problems, then consider buying this for them." March2002 issue of Create Online magazine 'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section. This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.' Clive Hawkins, Internet marketing consultant "Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites." September 2002 My Business magazine, Australia. "Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years" Startups.co.uk

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Helps you avoid costly dead end streets with designers and consultants, and gets straight to the business of effective access to your product or service. Thank goodness for some down to earth advice from someone who knows what they're talking about. An entertaining book that works!
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2 of 2 people found the following review helpful
Format:Paperback
Well researched and extremely thorough.

This book gives you the essential understanding to create a website that really works. Don't waste time and money with costly trial and error. Just read this book!

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2 of 2 people found the following review helpful
By A Customer
Format:Paperback
"Brilliant, non jargon business-focused beginners' guide that really gets behind the myths, with very clear advice and full of useful hints, tips and great examples. Wish it had been available during our early web site development"
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