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The Small Business Start-up Workbook: A step-by-step guide to starting the business you've dreamed of [Kindle Edition]

Anita Roddick , Cheryl Rickman
4.3 out of 5 stars  See all reviews (45 customer reviews)

Print List Price: £13.50
Kindle Price: £5.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Sold by: Amazon Media EU S.à r.l.
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Book Description

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

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A real 'must have' for anyone thinking of setting up their own business. -- Thames Valley News, July 2005

Inspirational and practical workbook that takes you from having a business idea to actually having a business. -- All That Women, July 2005

This book really inspired me. It didn't come across as patronising like other books on this topic. Highly recommended! -- Win FM, June 2005

When Anita Roddick recommends reading a book you take notice! An inspiring must-read book for anyone starting their own business. -- Better Business Magazine, July 2005

From the Publisher

Dreams, determination and decisiveness = small business success for Cheryl Rickman

The Small Business Start-Up Workbook offers a distinctive approach to small business start-up. Avoiding the traditional business plan mantra and textbook approaches churned out by business school curriculum, The Small Business Start-Up Workbook weaves together real-life case studies and practical exercises, interspersed with expert advice from leading UK entrepreneurs.

Discover what business icons like Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, and Simon Woodroffe would have done differently, what their biggest mistakes have been and what they’ve learnt as they reveal their best and worst decisions and contribute their tips for succeeding in business.

The Small Business Start-Up Workbook prepares you so you know what to expect BEFORE you submit that letter of resignation. It will help you to identify and explore your initial idea, clearly identify your goals, vision, and targets, research, plan, market and sell effectively, and acquire the skills and expertise needed to achieve your goals.

Product details

  • Format: Kindle Edition
  • File Size: 1977 KB
  • Print Length: 289 pages
  • Publisher: How To Books (27 May 2005)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • : Not Enabled
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Bestsellers Rank: #89,352 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Cheryl Rickman writes books on the big world of business from a small village in Hampshire.

After working in editorial for three years post graduation, Cheryl joined an online information publisher and wrote a number of booklets about internet business and web marketing. In 1999, Cheryl decided to combine running her own internet business with a freelance writing career; focusing on entrepreneurship, business start-up and company growth.

What sets Cheryl apart from many writers in her field is that she has experience of starting up and running her own businesses. She started her first internet business, aged 25. WebCritique was a web usability and content consultancy which she sold in 2005 to focus on writing. Clients included Microsoft, Business Link and Motorola.

Additionally, together with her partner, Cheryl co-founded (I Like Music) in 2000, which her partner continues to run. During her time as Editor of, Cheryl spent seven years interviewing popstars and developing the business.

Indeed, from popstar Katie Melua to rapper 50 Cent; from a death row prisoner to multi-millionaire business leaders, Cheryl has interviewed a variety of incredible people with extraordinary stories to tell.

Fifteen years after beginning her writing career, Cheryl continues to bring the stories of successful people to life. She's interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.

Founding and running two businesses from the age of 25 taught Cheryl about survival and enhanced what she was learning as a writer. This combination of knowledge and understanding gave her the confidence to write her first best-seller, Probably the best book for Start-Ups ever written!

Cheryl's first book, The Small Business Start-Up Workbook went straight to number one in the Start-Ups category on Amazon when it was published back in 2005. It has remained in the top ten of the best-seller charts in its categories ever since. The late great Dame Anita Roddick kindly wrote the Foreword to this book.

Since then Cheryl has ghostwritten a number of best-selling books, including Sunday Times Bestseller, Tycoon, for Peter Jones of BBC Dragons' Den fame, and Born Global by Neal Gandhi of Quickstart Global. She also contributed to 1000 CEOs and recently ghostwrote The Road To Growth: A Definitive Guide for Smith & Williamson.

Cheryl lives near Winchester, with her partner and their daughter.

Customer Reviews

Most Helpful Customer Reviews
86 of 86 people found the following review helpful
This book has given me the inspiration and practical guidance I need to get my business up and running. I've been stalling for some time, but this book has been the only one I could find on the market to offer just the right combination of traditional business stuff and ideas, with more modern exercises to really incite action and get me inspired and moving forward! I really know where I am going and how I'm going to get there now I've completed all the workbook exercises and found the useful resources and start-up checklist really useful too. Brilliant!
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57 of 58 people found the following review helpful
5.0 out of 5 stars This book is the Business!!! 4 Oct. 2005
This book is absolutely superb!! It really gives you a unique insight into what's required in running a successful business. Cheryl really knows what she is talking about. There are millions of books out there on how to start your own business, but I think this one really does stand out from the crowd. A pleasant and enjoyable read. Keep up the good work Cheryl!!!!
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14 of 14 people found the following review helpful
5.0 out of 5 stars Superb book 25 Feb. 2010
I've read many business / rich books & run a small business - this is the best by a mile. In a nutshell business is about you and your reasons for starting (are they positive?), the market (if it's declining, forget it), the product (is it wanted? Is it something you like doing?), your work ethic (can you actually deliver your idea?), sales (no sales = no biz!), money (spending your day to day float will kill you off). You will also have to deal with lots of day to day crap, lost items, sadistic customers and if you like variety - great! - your wage varies every month according to demand / season, competitor's prices & new competitors. Oh and jealous ex work colleagues who mistake flexibility for free time ("wish I could just take an afternoon off when I like") with the inferral that you are lazy even though you work all evening. You will be doing all the jobs a big company has to do, but has the capacity to create departments for - product development, finance, marketing, sales, customer service, returns, purchasing, caretaker, picker-packer, etc - all by yourself. That variety sounds great - but in reality IT can end up controlling YOU and every job seems like firefighting after a while. You get freedom - but like all things, it comes at a cost. And you also get freedom to make plenty of cock ups.
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17 of 17 people found the following review helpful
5.0 out of 5 stars Guiding you on the way.. 17 Oct. 2007
By SimonL
Format:Paperback|Verified Purchase
My wife bought this book for me to help me achieve a dream.

Without a doubt, I'd not be so far advanced and positive about a small business future without it.
Cheryl holds your hand and guides you through each step of the start-up process. All your considerations, your ideas and even doubts are discussed. Even better, there's practical exercises to get your thoughts going and push you forward.
The advice and exerpts from successes and failures of business provide excellent ideas, inspiration and guidance.
If you buy just one book to help you start your business - make it this one.
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36 of 37 people found the following review helpful
I have been self-employed for many years and my business is all about running training courses and giving advice for others who are starting their own small businesses. I have read most, if not all, the books published about starting your own business and I am quite certain that this is, without doubt, the best one of the lot.

It is written in a very easy to understand style, contains loads of common sense and practical hints and tips about how to set up and plan your business. It will guide you though all the various stages you need to address to get your business organised in the best way for you and will undoubtedly inspire you to do well.

If you only want to buy one book about being your own boss, this is certainly the one for you, without a doubt. Buy it with confidence and I am sure it will help you succeed in your business.
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16 of 16 people found the following review helpful
5.0 out of 5 stars Superbly Practical 13 Oct. 2008
I bought a number of start-up books to help get to grips with starting my new business. This was by far the best. I still refer back to it. It is well written and informative throughout. (So good, I felt compelled to write my first ever Amazon review.)
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56 of 58 people found the following review helpful
5.0 out of 5 stars Brilliant! Everything I needed 8 July 2005
By A Customer
This is the kind of book I'd been looking for - one that made you want to read on, rather than made you have to read the page again or just stop. I found it inspirational and extremely useful, especially with the checklists and the fact that it is a workbook, not just a book, so you complete the exercises and are ready to go. I can't recommend this book enough.
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49 of 51 people found the following review helpful
I've bought most of the top 10 business books and have found this to be the best one - partly because it is so easy to read and digest, partly because of the pearls of wisdom from well-known entrepreneurs (including the lessons learned sections about what they'd do differently with hindsight) and partly because of all the really useful exercises peppered throughout that get you to do something practical to drive the business forward. Congrats to the author on a truly inspiration read that incites action. Can't recommend this book highly enough!
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Most Recent Customer Reviews
4.0 out of 5 stars Four Stars
good work book
Published 1 month ago by Joanne M. Robinson
3.0 out of 5 stars This book will suit you if you enjoy sitting in circles doing...
This book will suit you if you enjoy sitting in circles doing "workshops" and listening to corny stories about how to turn your dreams into reality. Read more
Published 2 months ago by Killick Greenie
4.0 out of 5 stars Four Stars
this is a good book and has lots of tips for starting your own business
Published 3 months ago by Michael Asher
4.0 out of 5 stars lots if useful info
This book is very informative and has given me lots of ideas and tips on how to grow my business. A must read for startup businesses.
Published 8 months ago by shaun henry
2.0 out of 5 stars I did not find anything useful in the book
Basic concepts. I did not find anything useful in the book.
Published 9 months ago by Mat
3.0 out of 5 stars Three Stars
Not read yet
Published 11 months ago by LuckyMe!
5.0 out of 5 stars Recommended
Comprehensive and clear; language is very understandable and the content covers a wide area. I especially liked the questionnaires which helped to focus my mind on potential... Read more
Published 12 months ago by JAS
3.0 out of 5 stars Gift
Brought as a gift for a friend who is a keen business man. Seemed to like it however lots like it out there
Published 12 months ago by PABHO
5.0 out of 5 stars Interesting and instructive book
Definitely worth a read, although I'm only 27% through it on my Kindle. However, I have become sufficient enthused by what I've read to send my daughter a hardcopy version,... Read more
Published 16 months ago by Mr. J. Ballard
3.0 out of 5 stars Good for retail businesses
I find this book really helps you to think about the type and direction of your business. Not so good if you just want to get going. Read more
Published 20 months ago by Debsmart
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