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Product Description
Product Description
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
Inside This Book
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First Sentence
This Part consists of five chapters which evaluate the role that small businesses and entrepreneurship play in our economy and society, the environment in which entrepreneurs operate and how they are supported and helped. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This Part consists of five chapters which evaluate the role that small businesses and entrepreneurship play in our economy and society, the environment in which entrepreneurs operate and how they are supported and helped. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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