"This book is a good practical guide and introduction to small businesses. It combines theory with practice well." --Brian Ellis, University of Worcester
"As a reader ... one is `drawn' into the chapters and goes on reading without noticing time and place." --Kristian Philipsen, University of Southern Denmark
"I like the style, and it is a readable book. The authors make their arguments in an accessible fashion and the case studies integrate the material." --Grahame Boocock, University of Loughborough
From the Back Cover
Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.
Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.
From how to plan a business, through franchising, small business marketing, and on to exists and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses. Key Features: - A fully global emphasis introduced throughout the new edition, with new main text examples and international case studies from the public, private and non-profit sectors. - Carefully refined chapter coverage, based on recent market feedback, including coverage of hot topics such as social enterprise, intellectual property, family businesses and financing. - Boosted theoretical coverage, based on market feedback, with new coverage of entrepreneurial cognition and intent and a new section on effectuation theory. - A substantially revised chapter on business planning now includes a real-life business plan that helps introduce theory and practice more fully for students. - A companion website boosts learning with student support materials including revision quizzes and online study links.