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"This book is a good practical guide and introduction to small businesses. It combines theory with practice well." --Brian Ellis, University of Worcester
"As a reader ... one is `drawn' into the chapters and goes on reading without noticing time and place." --Kristian Philipsen, University of Southern Denmark
"I like the style, and it is a readable book. The authors make their arguments in an accessible fashion and the case studies integrate the material." --Grahame Boocock, University of Loughborough
"As a reader ... one is `drawn' into the chapters and goes on reading without noticing time and place." --Kristian Philipsen, University of Southern Denmark
"I like the style, and it is a readable book. The authors make their arguments in an accessible fashion and the case studies integrate the material." --Grahame Boocock, University of Loughborough
Product Description
Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
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