Pete Cohen has written a book that reminds the reader that they are in charge of thier outcomes. It is not a 'diet plan' that you can 'go on' or 'go off' of. Failure is simply not an option. In addition to Pete's knowledge of health and fitness, he is also an NLP practitioner, with this mixture of knowledge, he enables the reader to think about their own behaviour. I suspect many of the readers will walk away with some real practical advice that they can start to use immediately.This method of weight loss is not restrictive to weighing food or deprivation of food. It is a slimming programme that provides the tools to enable the reader to make choices that will be more congruent with their lives. If you have 'failed' at other diets, this book may help you become the person you wish to be. Enjoy.