My 3 year old daughter loves this. Out of her many Christmas presents this was her absolute favourite and she has played with it nearly every day, offering everyone cookies, counting the cookies into boxes, transferring them into bags, wrapping them up as presents, checking which flavour you want. I was rather taken aback by the popularity of this present. It probably helps that she likes cooking so this is playing at something she understands well. On educational value - we keep losing the odd cookie and then she has to count them, check them against the number of spaces on the tray, and work out how many we are missing.