I am an avid McNally fan and was waiting for months following the delayed release date on this. It was certainly worth the wait. Not only are his photo setups very interesting, his writing style is informative and funny, certainly appealing to my sense of humour. Makes a change from so many of the BOOOOORING technical photo tomes out there. Joe is undoubtedly a fantastic photographer, but he is also a very effective and humble teacher. Lighting setups are varied and thorough and this book is a mine of useful photographic ideas.
The one down side, if any, is that Joe does have a propensity to go in heavy on the lighting front. In both his previous book, the Hot Shoe Diaries (also fantastic) and this, Joe does try to talk about using minimal lighting, but this quickly gets taken over with complex multiple light /mod/stand scenarios. While I have a mix of both studio and speed lights and modifiers, these books always leave me with a feeling of inadequacy and a need to go and splurge on my own private power grid and an ever more extensive modifier selection. The investment required in order to emulate many of these shots would be pretty high, which can be a bit of a deterrent to go and try similar setups.
The extensive range of lights and mods that Joe carries around (presumably a good size SUV stuffed with dishes, boxes and stands) not only necessitates a very large lighting budget, but also at least a second pair of hands to help with setup and light relocation. I am sure I am not alone in working solo for photography, but this does make you again feel rather ill equipped for these situations. When this is said and done however, it is an insight into a true working professional photographer, and is an inspirational book. It is easy to dip in and out, like a coffee table offering, but if you have the inclination (and budget) to emulate some of the imagery contained within, this really will bring your photography to the next level.