Mitch Joel, a digital marketing expert, has written an outstanding book that addresses the many aspects of "new marketing" in our world today.
To make his point of how important it is to "be connected," Joel points out that if Facebook were a country, it would have the sixth largest population in the world. We are living in a world where "we are all connected."
Joel points out that entrepreneurs who understand the value and promise of online channels, can bring their message and their personal brands to a worldwide audience at a very reasonable price. This new economy is driven by time invested, rather than money.
Joel also addresses the power of Google, and social networking sites such as Facebook, Twitter, MySpace, and LinkedIn. He gives advice on blogging, writing articles for websites, creating amazing reviews, as well as using images, audio, podcasting, video, (such as YouTube) and much more.
The author uses real-life stories to inform the reader of the many ways people have found to be successful in business. By developing fresh ideas, and building up their client base using the technology available today, many of these people have far exceeded their initial goals.
This is a book that will get your creative juices flowing, and inspire you to jump on the Internet bandwagon, as well as get you excited to try the technological tools available to spread your message to an audience that may be eagerly waiting for it.
Even if you've never thought of starting your own business, this book might inspire you to take the leap. And for those who already have an established business, you're bound to learn of new ways to promote yourself. The opportunities available today are boundless. Joel knows his stuff. Read him and learn. Very highly recommended!