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Sir Alan Sugar - The Biography

Sir Alan Sugar - The Biography [Kindle Edition]

Charlie Burden
2.1 out of 5 stars  See all reviews (25 customer reviews)

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Product Description

Product Description

From a humble background, growing up in an East London council flat, Sir Alan Sugar has become a multi-million business success story and television sensation, amassing a net worth of £830million and a place in the Sunday Times Rich List. He has also become a massive television star, thanks to his popular BBC show The Apprentice, in which he growls at contestants the famous catchphrase: You’re Fired! This biography traces his rags-to-riches story from his East End childhood boiling beetroots for the local greengrocer, to becoming a Lord with a seat at the table of Prime Minister Gordon Brown. Leaving school at 16, the tough-talking youngster sold car aerials and electrical products from the back of a van he had bought for just £100. Within five years he had formed Amstrad, which went public in 1980, setting him on the road to becoming a multi-millionaire, with a string of successful businesses. In the 1990s, Sir Alan became chairman of Tottenham Hotspur, paying off millions of pounds of club debt. He is now an advisor to Prime Minister Gordon Brown. Sir Alan has also become famous for his generous nature, which has seen him support Great Ormond Street Hospital, the Jewish Care charity and become a key figure in the resurrection of the Hackney Empire theatre. He also participates in spin-off versions of The Apprentice for Comic Relief and Sport Relief.

About the Author

Charlie Burden is the author of Arise Sir Michael Parkinson. He is also a journalist, and his work regularly appears in a wide range of newspapers and magazines including Time Out, The Times and GQ.

Product details

  • Format: Kindle Edition
  • File Size: 469 KB
  • Print Length: 300 pages
  • Page Numbers Source ISBN: 1844548910
  • Publisher: John Blake (10 Aug 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007XDXTJ6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 2.1 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: #89,279 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
27 of 29 people found the following review helpful
2.0 out of 5 stars Sour, Not Sweet 16 Mar 2009
By Shaiya
Format:Hardcover|Verified Purchase
If you're looking for an in-depth insight into the life of Sir Alan Sugar, this is NOT the book for you. Charlie Burden's biography briefly glosses over major themes in Sir Alan's life, but frustratingly, he never digs in deep.

I finished the book learning nothing I didn't already know from newspaper articles and various television documentaries. In fact, Burden seems to have produced this biography piecing together interviews and articles from different sources. He even references material from the now out-of-print Alan Sugar: The Amstrad Story. When he did, I felt like reading THAT book!

A lot of the book has Burden going off on a tangent. When talking about The Apprentice, he mentions that Dragons' Den is also a popular business programme. He then starts talking about Dragons' Den! He does the same for The X Factor. Who cares, tell me about Sir Alan Sugar for God's sake! Completely unnecessary filler material.

Overall, very disappointing. I think the definitive story has to come from the man himself...
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14 of 15 people found the following review helpful
1.0 out of 5 stars Result of second rate apprentice task ! 6 July 2009
By Mr T
I wish id done my homework and read reviews before buying this book. Save yourself some pennies google "Alan Sugar" and read, that's what it appears the biographer has done, which would be a sin in itself, but to offer completely irrelevant musings on x factor and dragons den, I'm not interested. Also step by step account of the Apprentice series by series, I watched it, I know who won, no insights there. Poor content badly written, my seven year old could have done better, and he's a cat. Shame on you Charlie.
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7 of 8 people found the following review helpful
2.0 out of 5 stars Saccharin Substitute 12 Jun 2009
There is no question that Alan Sugar is an outstanding entrepreneur and a unique person but this book fails his story in any depth. It's more of a paean rather than a biography, a work of homage rather than an objective assessment of his career and achievements. Sugar objects to being called a barrow boy and prefers to regard himself as a salesman - and there's no question he can sell. He also has the entrepreneur's nose for market opportunities and no time for those who fail to work as hard or as methodically as he does himself.

It says much for the irrelevance of Burden's coverage that he spends time on the superb quality of Sugar's Rolls Royce but less on the ruthlessness of Sugar's selling of Amstrad dishes for Sky sports' coverage. Sugar's lack of judgement, teaming up with the discredited Terry Venables and the far from successful Gordon Brown, are never explored in full. It's also hard to believe that Sugar who could be in the House of Lords performing a "non political"(sic) role is a naive as Burden paints him.

I have no doubt Sugar has brilliant qualities, deserves the success he has achieved, is probably warm hearted and good to his family but whoever he really is has not been explored in this very disappointing book.
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15 of 17 people found the following review helpful
1.0 out of 5 stars Sorry Charlie... You're Fired 30 Mar 2009
Despite an eye-catching red and black cover, this biography is poorly written, shallow and far too short for a man as complex as Alan Sugar.

Sorry Charlie... you're fired.
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7 of 8 people found the following review helpful
If you want to learn about Sir Alan then this isn't the book to buy.

This book certainly won't need a jiffy bag to be posted as it's full of padding and has such a thin slither of credibility that even the hardest knock would do well to make it better.

Totally let down by this book which spends most of it's time on complete tangents to the core subject (Sir Alan) which are of no relevance or meaning to the title.

Charles, whilst an acclaimed biographer, has obviously rushed this through to tie in with the latest Apprentice series but has made himself look like a novice in the process.

If I could rate it 0 stars I would. Hamster Fodder!
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1 of 1 people found the following review helpful
1.0 out of 5 stars RUBBISH! 22 Dec 2010
This just a collection of facts(?) that the author has gleaned from the newspapers over the years. Hence there's nothing new or revealing in it.

Much better to buy Lord Sugar's official autobiography 'What You See Is What You Get'.
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4 of 5 people found the following review helpful
1.0 out of 5 stars Rushed and Jumbled 27 Mar 2010
Expected great things from this book as Alan Sugar's journey is very interesting but this book is a rushed, jumbled mess. Quite obviously rushed out to catch 'The Apprentice' crowd it jumps from subject to subject and is very poorly written.

Lord Sugar must be very disappointed! It is a shame people can get away with doing this and still sell loads of copies off the back of a popular celebrity, the same has happened to Susan Boyle and no doubt many others to come.
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7 of 9 people found the following review helpful
1.0 out of 5 stars Leave this to collect dust... awful 27 Jun 2009
I bought this to read while on holiday and did so after reading Richard Branson's autobiography, which I couldn't put down. How disappointed I was. Its like reading a D grade GCSE esay on Alan Sugar. You learn nothing new from it, it has no depth, goes of in complete tangents, has spelling mistakes and misprinted dates (how was this allowed to go to print?!). All you get are news paper headlines sewn together with no details.

What gets me is that all through the book he talks of how Alan famously hates "Smoozers", yet he is the biggest brown noser I have seen. Is he Alans secret love child after some inheritence?!

Do not waste time and money on this. Its awful. Sorry Chrlie..... YOU'RE FIRED!!!
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Published 5 months ago by Roy Furniss
1.0 out of 5 stars Good God! What a Load of Trash!
I obtained this 'book' form the library to ascertain if Alan Sugar was anything other than a dimwit, chancer, barrow boy who had actually done anything of worth in his life (he... Read more
Published 9 months ago by THE TRUTH
5.0 out of 5 stars happy
great seller very quick please with item great price would buy from again keep this seller no need to contact
Published 13 months ago by ian payne
1.0 out of 5 stars I wish I'd have read the reviews first...
I wish I'd have read the reviews first before buying this book.

Everything in this book is so shallow and doesn't cover Alan Sugar in any depth whatsoever. Read more
Published 16 months ago by Mr. P. Blythe
5.0 out of 5 stars Alan Sugar
I got this for my mum as a gift. She loved it. It was a good read and great value for money.
Published 16 months ago by Rachel Dalgleish
1.0 out of 5 stars Not a good biography
This is a very poor biography. It lacks any real substance and gives the feeling that it was written with little research. Read more
Published on 6 Sep 2011 by johnclapison
1.0 out of 5 stars Shallow and glossed over
Bought the wrong book - this is not the real autobiography. Offers no real in-depth analysis and misses key points.
Published on 11 Nov 2010 by jon
1.0 out of 5 stars A copy and paste job.
Possibly the worst biography of anyone I've ever read. Practically everything is copied and pasted from previous books or newspaper articles. Read more
Published on 5 Sep 2010 by Teflon John
1.0 out of 5 stars Try Before You Buy
Bought this as a 'beach read' at the airport and expected more for my money having read Branson, Walsh, Bannatyne and Paphitis et al. Read more
Published on 21 Aug 2010 by Cymro De Santos
1.0 out of 5 stars Alan Sugar Bigraphy
Absolute garbage, this is not a biography, constantly going off on tangents and totally bereft of any details about Alan Sugar. Don't buy this book!!!
Published on 20 Aug 2010 by Mr. Peter Ambrose
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