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More About the Author
Product Description
Product Description
Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill’s comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basic concepts and avoids the use of some of the more complex theoretical frameworks.
The practical and applied focus of this book makes it ideal for students studying Marketing Communications for their Chartered Institute of Marketing diploma and also undergraduates studying the subject as part of a marketing or management degree.
From the Back Cover
Simply Marketing Communications brings fresh insight and clarity to the core concepts of Marketing Communications. Based upon Chris Fill’s comprehensive Marketing Communications: engagement, strategies and practice, Fourth Edition, this book sets out the essential themes, theories and topics which students can expect to encounter as they explore Marketing Communications. Designed for students studying both shorter, introductory modules and professional level programmes, this book is a ‘must-have’ learning resource.
Tailored specifically to meet the requirements of the Chartered Institute of Marketing (CIM) syllabus, the book blends intellectual rigour with an awareness of the needs of students and lecturers. Whether studying for an MBA, a Professional Diploma, or other vocational qualifications in Marketing, students will find the author’s back-to-basics approach indispensable.
Structured for success!
4-part structure to help students and lecturers.
- Part 1 – Introduction to Marketing Communications
- Part 2 – Managing Marketing Communications
- Part 3 – Elements of the Marketing Communication Mix
- Part 4 – Industry, Relationships and Operations
Special Features include:
- Real-World mini-cases enabling readers to apply theory to practice.
- ViewPoints providing colourful examples of marketing communications in practice.
- Four colour design with pictures throughout to bring topics to life.
- Chapter summaries with review questions to help readers consolidate their learning.
Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Professional Diploma Programme. His books, Business-to-Business Marketing, co-authored with Karen Fill, and Marketing Communications: engagement, strategies and practice, are also published by Pearson Education.
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Thanks Chris Fill.
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