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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
 
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion (Paperback)

by Steven M. Cristol (Author), Peter Sealey (Author)
4.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 288 pages
  • Publisher: Free Press (10 Sep 2007)
  • Language English
  • ISBN-10: 1416576444
  • ISBN-13: 978-1416576440
  • Product Dimensions: 22.4 x 15.2 x 1.5 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 529,646 in Books (See Bestsellers in Books)

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1 of 1 people found the following review helpful:
4.0 out of 5 stars Why not to review the very basic principles of marketing?, 7 Aug 2002
This review is from: Simplicity Marketing: Relieving Stress in the Digital Age (Hardcover)
In a progressively more complex environment, the authors have the ability to understand why consumer stress makes marketing strategies fail. It is good to find these kind of proposals, against the traditional concept: The more, the better.
Finding ways of marketing goods and services without stressing the consumer is a new challenge, and perhaps this book will help you in such a tough job. There is quite a bit of methodology to start with.
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