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Simple Heuristics That Make Us Smart (Evolution and Cognition) [Paperback]

Gerd Gigerenzer , Peter M. Todd , Abc Research Group
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Table of Contents

The ABC Research Group; I. THE RESEARCH AGENDA; 1. Fast and Frugal Heuristics: The Adaptive Toolbox; II. IGNORANCE-BASED DECISION MAKING; 2. The Recognition Heuristic: How Ignorance Makes Us Smart; 3. Can Ignorance Beat the Stock Market?; III. ONE-REASON DECISION MAKING; 4. Betting on One Good Reason: The Take The Best Heuristic; 5. How Good Are Simple Heuristics?; 6. Why Does One-Reason Decision Making Work? A Case Study in Ecological Rationality; 7. When Do People Use Simple Heuristics, and How Can We Tell?; 8. Bayesian Benchmarks for Fast and Frugal Heuristics; IV. BEYOND CHOICE: MEMORY, ESTIMATION, AND CATEGORIZATION; 9. Hindsight Bias: A Price Worth Paying for Fast and Frugal Memory; 10. Quick Estimation: Letting the Environment Do the Work; 11. Categorization by Elimination: Using Few Cues to Choose; V. SOCIAL INTELLIGENCE; 12. How Motion Reveals Intention: Categorizing Social Interactions; 13. From Pride and Prejudice to Persuasion: Satisficing in Mate Search; 14. Parental Investment by Simple Decision Rules; VI. A LOOK AROUND, A LOOK BACK, A LOOK AHEAD; 15. Demons versus Heuristics in Artificial Intelligence, Behavioral Ecology, and Economis; 16. What We Have Learned (So Far); References; Name Index; Subject Index

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