This is more of a toy for 14+ than little kids - it's difficult to learn to fly, but you do learn a bit about the physics of helicopters in doing so, so I suppose it's not so bad to have a learning curve.
It's definitely very fun. Whizzing it round the house, teasing the cat and seeing where I could land it (On top of the TV - 3 points, On the lampshade - 10 points, Out of the window and on top of the gazebo - 25 points etc...)!
A couple of things I would like to alert possible buyers are:
1) The tail rotors - You only get 2 (one on the chopper and a second spare). The fitting for the tail rotors can get worn out, causing the helicopter to spin uncontrolably. If this occurs, you will need to move on to the spare. The tail rotors are also very fragile, and will crack if you whack the helicopter into a wall, hit a venetian blind or tangle it up amongst wires.
2) Don't do what my mate did and try to make it take off from your head. You WILL get your hair tangled and cry like a baby.
3) The helicopter moves with a surprising amount of force. Avoid hitting anything delicate. Also watch out for bits of paper that might be lying about, as they can get blown away.
I paid £30 for my Picoo, and I still think it was worth that much. Buy it and enjoy it - just be careful!