The roll was delivered in a sturdy container. The film didn't have a backing but was nonetheless easy to cut and install on the windows. Once installed you can look out of your own windows in normal light and not be seen. You can stand there naked if you like. Though in low light and at night, with your lights on, you will be seen. So best keep your modesty and the curtains drawn after dusk. Great, inexpensive upgrade to windows and patio doors. The other benefit, is the reduction in light, which ensures the indoor temperature is kept cool.