The wife wanted a couple of these as she's been bitten by the cupcake making bug (What's wrong with fairy cakes?!)
I was rather skeptical regarding her request for a pair of these, I was expecting silicone to melt in the oven, and thus be about as useful as a chocolate teapot.
These cases produce perfectly formed cupcakes which are easy to release from their casing due to the flexiblilty of the silicone, its an advantage over the metal ones. Cleaning the silicone tray is also a doddle as its easier to scrape off any hardened excess mixture.
My wife is so impressed that she's now wanting to replace her sandwich tins with silicon ones.
I actually don't mind her spending all this money when it means I get to sample her baked goods.
Spread the word, silicone baking products are the future!