Bought this pillow based on the memory foam title. This has a very tenuous link to memory foam at best. Soft enough but gives no support. Has none of the memory foam qualities of adapting to your body shape. Just bits of foam in a bag. Probably not even memory foam. In my opinion a good test is to push on the pillow with your hand, if it leaves a hand shaped imprint it might be a good memory foam pillow. This one won't do it and, in all honesty, if it doesn't say Tempur it aint Tempur. If anyone has found a good substitute let me know, otherwise I'll keep saving the pennies. Don't buy this rubbish though!