For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and apply the practical steps in this book, and you'll be able to recognise you own approach to shopping and become more efficient and practical shoppers (or retailers). In fact anybody who parts with or takes payment in a traditional bricks and mortar store will make economic gains from putting into practice what's described in this book.It sets out to accomplish something unique: It aims to bring together the latest learnings regarding how the human brain, mind and body function and to distil them down into the everyday language. The book brings together science and self-help and offers supermarket shoppers straightforward advice as to why they do what they do. It also presents a blueprint for managing our own state of mind to become more efficient shoppers.
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From the Publisher
This book sets out to accomplish something unique: It aims to bring together the latest learnings regarding how the human brain, mind and body function and to distil them down into the every day language of supermarket shoppers. There has been any number of science books, articles and academic papers written for academia by academia on the subjects of psychology and behaviour and more than 2,000 were read by the author prior to writing this book.
The book brings together science and self-help and offers supermarket shoppers straightforward advice as to why they do what they do. It also presents a blueprint for managing our own state of mind to become more efficient shoppers.
From the Author
Just how are purchasing decisions made, what lies behind them and how can you tap into the customer's mind to become a smarter retailer? At last, a chance to get inside the mind of your customer and understand why they do or don't purchase is unveiled in Supermarket Shoppology, a book launched by a leading UK emotions analyst, Phillip Adcock - founder of shopper research company Shopping Behaviour Xplained (SBXL). The book gives practical advice to retailers and brands, with explanations of the instincts, emotions, processes and needs which, although tens of thousands of years old, still exert a powerful force on shoppers' decision making.
Supermarket Shoppology utilises years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to retailers. --This text refers to the Paperback edition.
Supermarket Shoppology utilises years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to retailers. --This text refers to the Paperback edition.
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Customer Reviews
Most Helpful Customer Reviews
By S Bullen
Format:Paperback
I have just completed reading "Supermarket shoppology" and what an interesting and informative book.
For years others have thought I was slightly bonkers in thinking that "we" are persuaded to purchase "things" by shops marketing and selling tactics and playing with our minds when in a store.
This book has taught me even more on how to zig when everyone else is zagging !
The first part of the book will teach you how and why we think and make decisons and you must stick with this inorder to get to grips with the second half. In the second half it all slots together and you will then have more powerfull information than the shops marketing and sales teams. Walk into a shop and purchase what you want and not what the shop wants you to purchase. This investment will certainly save you the cost of the book in a short time I believe. Hope you enjoy it as much as I have.
For years others have thought I was slightly bonkers in thinking that "we" are persuaded to purchase "things" by shops marketing and selling tactics and playing with our minds when in a store.
This book has taught me even more on how to zig when everyone else is zagging !
The first part of the book will teach you how and why we think and make decisons and you must stick with this inorder to get to grips with the second half. In the second half it all slots together and you will then have more powerfull information than the shops marketing and sales teams. Walk into a shop and purchase what you want and not what the shop wants you to purchase. This investment will certainly save you the cost of the book in a short time I believe. Hope you enjoy it as much as I have.
By abuceb
Format:Paperback
I originally bought this to help me with a university course. So I expected it to be a bit boring and tedious. However I really enjoyed it and learnt so much from it. If I pass the module, it will be due to this book :)
1 of 2 people found the following review helpful
By Harry C
Format:Hardcover
This book has been thoroughly researched and is well thought out. I read it over the course of a weekend, once I'd started I didn't want to put it down. Lots of interesting facts and figures about shopping and shoppers and humans in general.
Most Recent Customer Reviews
4.0 out of 5 stars
Make the most of a shopper's trip to your store
At 288 pages, Supermarket Shoppology, the new book from retail expert Phillip Adcock, has a feeling of heft and the good news for busy retailers is that you can learn a lot by just... Read more
Published 12 months ago by NIckShanagher
5.0 out of 5 stars
Fascinating Read
If you want to know anything about how people shop in stores or why customers act the way they do then this is the book for you. Read more
Published 15 months ago by Ben
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