I bought this book on a whim, (I am exactly that kind of shopper), and wouldn't hesitate to advise everyone else to snap it up, especially now that it's available in paperback. The best thing about it is that there really is something in it for everyone - I'm positive you don't have to even ENJOY shopping to appreciate India Knight's sense of humour and confessional yet practical style. It's handily indexed, so you don't have to read it cover-to-cover - although trust me, you'll want to. Based on my family's interactions with it, women of all ages can expect to become intrigued, or perhaps, like me, swiftly addicted. Men, (be they husbands, boyfriends, sons, brothers or friends) looking for a treat for themselves or a well-chosen bargain/indulgence for the women in their lives may well find this an indispensible volume. Similarly, I prize it for having sorted out my Dad-present problems for life!!