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Shoichi Aoki; Fresh Fruits Postcards (Cartes Postales) Cards – 19 May 2006

9 customer reviews

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Product details

  • Cards: 45 pages
  • Publisher: Phaidon Press; Gmc Crds edition (19 May 2006)
  • Language: English
  • ISBN-10: 071484621X
  • ISBN-13: 978-0714846217
  • Product Dimensions: 14 x 2.2 x 20 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 725,481 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

'A funky, funny look at Tokyos teen street fashion - all Vivienne Westwood and DIY chic. Guaranteed to give you that happy-all-over-feeling.' (Elle)

'Crucial ingredients are cartoon, fluffy and frilly, matched with a scrupulous attention to detail … a jolly homage to innovation and the teen dreams of Japan.' (The Daily Telegraph)

'My Little Pony bags rub stomachs with the Tellytubbies in a kaleidoscopic candyfloss fantasy of arrested development. Fabulous … Don’t read it with a hangover.' (Gay Times)

'Bright, wild and eccentric.' (Amateur Photographer)

'Vibrant and fascinating.' (Guardian)

About the Author

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine, which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of popular fashion magazines Street and Tune.

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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By T.J. on 18 Jan. 2006
Format: Turtleback
This book may have very few words written inside it, but to me it says a lot. The pictures are of the highest quality and you can read it over and over again and notice new things everytime, there are so many variations inside, and none of these pictures are themed towards, goths, punks, preps, tradional, gothic lolita or any other trend. Perfect for brightening up your bookshelf and your outlook on fashion.
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14 of 15 people found the following review helpful By A. M. Metcalfe on 22 April 2007
Format: Turtleback
There's no denying this book's quite expensive for what it is, and as someone who's not used to forking out for books with virtually no words (call me a peasant - English Literature Student habits are hard to kick!), it was a bit of a strange experience to find myself lusting so much after it.

Essentially, it's just a bunch of photos of random Japanese kids - so why is it so special and worth spending 19.00 a throw on?

And my answer? Because I guarantee you'll NEVER have seen anything like what these kids are wearing! It's like Vivienne Westwood meets The Muppets on an acid trip. The sheer detail, colour, creativity of the outfits and the don't-give-a-f**k COOLNESS with which they're worn will inspire you. And the tiny blurbs at the bottom where each fashionista says a bit about themselves and their style are frankly hilarious (Answers to 'What's your current obsession?' range from 'happiness' to 'the line on my head' and 'MMMM' (???) )

Recommended for those of a Punk, Emo, possibly Goth, Electroclash or Hippy persuasion. Mainstream Marks-and-Spencer conservatives won't touch this with a bargepole, whilst Aristo-Goths and Lolitas should probably wait for the up-and-coming sister book, 'Gothic and Lolita', and get that instead.

Overall, I think you've got to be quite into creative fashion to justify buying this book - virtually anyone would find it mildly entertaining to flick through in a bookshop, but you'd probably need to be quite into colourful/DIY fashion yourself if you're going to permanently keep it around your house for reference and inspiration.

In years to come, I hope I'll still appreciate this book - it says a lot about being a teenager.
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14 of 16 people found the following review helpful By Kuma Chan on 16 Jun. 2005
Format: Turtleback Verified Purchase
In a single word - YES !!!
I got the first book from the Japanese festival in Selfridges a few years ago + a copy for a like minded friend [As buying individual issues of the Mag is pretty expensive] Not since Ai Yazawa's "Gokinjo Monogatari" [Neighborhood stories] Anime + Manga series has so much FASHION ACTION been pressed between 2 book covers, BUY 'Fresh FRUiTs' and then throw out every bit of clothing you own as you realise how bland and unimagitive it is by comparison !!
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1 of 1 people found the following review helpful By NUROBYN on 31 Jan. 2008
Format: Turtleback
A good book for a flick through for inspiration. Not much text, but some funny anecdotes on the purposes of the outfits and current obsessions of the people in the book. A lot of the styles are generally unwearable everyday, but a good magazine style book. Very inspirational, not just the clothes but the hair styles and makeup. Leave it on a able when your friends come around to seem knowledgable and colourful-its a very eye-grabbing book!
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By Pilipala on 14 Aug. 2012
Format: Cards Verified Purchase
Curious, hilarious and kooky set in rose-tinted plastic box. It may seem that some of these pictures have been staged, but from first hand experience I know this is not the case. Young fashionable Tokyo-ites are stopped and asked if they can be photographed all the time. Quirky comments about the "models" on reverse - name, age and "point of fashion", which means basically where they get their inspiration from. Oversized postcards with a really charming quality - the cutest of which I have sent to friends, the funniest I've kept for myself.
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