If you are a sole trader or SME, you MUST MUST have this book within easy reach of your desk. It is exactly what it says on the tin (cover!) - a no-nonsense guide to social media for your business - although it's more than a "guide". Karen literally seems to sit you down, look at what you are doing, puts blinkers on your head and makes you approach your social media in a focussed way. You will quickly find yourself assessing every minute you spend on the internet and immediately recognising when you are wasting time. This is a tricky skill to master but by the time you have finished the book, you WILL have that skill!
Karen's style of writing is as though she is sitting in front of you, coaching you, understanding your difficulties and showing you the answers. And yet, the book is clearly divided into sections so that it later becomes a handy reference - you will be able to find what you are looking for in a matter of seconds.
I used to read avidly, then lost the ability to focus on a book when I had my children, but not this one! I read it straight through and picked it up every day because every page had its own "Aaahhh, I see now..." moment! I'm going back now with my pencil and highlighter pen to pick out my own personal "to do" tips....and like I said before, a place has been cleared beside my desk for my new Shiny Shiny friend.