Swim with the Sharks Without Being Eaten Alive
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Review
'Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful' - WALL STREET JOURNAL 'Everything business schools are too polite to teach' - GLORIA STEINEM 'His own story shows that his tips on salesmanship can work...' - NEWSWEEK
Product Description
A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Superb Advice for Small Business Owners,
By A Customer
This review is from: Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Paperback)
This book has a permanent place in my library, and has held it for the past 10 years. These concise pieces of advice are pearls of wisdom. I refer back to the book whenever I am in a slump, and find something new. I have been recommending it in my seminars for the past 5 years, and every comment I have received has been great.
5.0 out of 5 stars
Harvey is the best business writer ever,
By
This review is from: Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) (Kindle Edition)
I've been reading Harvey's books for 15+ years (he has a website too, google him) and I've read them all, 3 or 4 times. I think I have 8 or 9 books, I have 1 hard back and a paper back (and some kindle) for travel. I love business books and authors, and Harvey is probably the best in my view. Real life examples, from someone with experience, that you can adapt to your life and career, whatever the stage. There have been 5 to 20 things in each book that grab me. Start reading Harvey and you wont regret it. Yes it's written more from an "American" perspective, but that doesn't matter as the ideas and concepts are for anyone. Good luck.
5.0 out of 5 stars
Amusing, useful advice for all walks of life,
By Evdokia (UK) - See all my reviews
This review is from: Swim with the Sharks without Being Eaten Alive: Out Sell, Out Manage and Out Negotiate Your Competition (Paperback)
After reading this book you will have a better idea how the world works, how you can get your point across better and how you can ask for things you want. Don't be fooled. This book is not only for salespeople. You can use MacKay's tips for all everyday hassles from booking a room to a 'no vacancies' hotel to ensure a better deal when buying your home. You will also know how not to be taken advantage off when others use these techniques on you to get what they want!!
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