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Sharkonomics: How To Attack Market Leaders

Sharkonomics: How To Attack Market Leaders [Kindle Edition]

Stefan Engeseth
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description


Stefan's book Sharkonomics is blood for sharks and steel cages for their prey-- David Charron, Haas School of Business, UC Berkeley

Stefan's Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events!-- Christoffer Blomberg, Marketing Manager of The Swedish American Chamber of Commerce in San Francisco and Silicon Valley

Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience.-- Maria Bergman, President of Swedish American Chamber of Commerce Chicago

Stefan Engeseth rocked it at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance, shark food --Eric Snelz, President, The American Marketing Association, Phoenix Chapter

Product Description

Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature's competitive environment. Inspired by the shark s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. Move or Die , Strike Unpredictably , Timing is the Key , Develop a Sensory System , Hunt in Packs , Locate the Blind Spots to Attack these are some of the key ways to make shark food out of market leaders. Sharkonomics provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market.

Product details

  • Format: Kindle Edition
  • File Size: 7524 KB
  • Print Length: 192 pages
  • Publisher: Marshall Cavendish Business (23 Mar 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007NBW5EI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #698,683 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Author, consultant, and speaker Stefan Engeseth works and lectures internationally, and is based in Stockholm, Sweden. Over the years, Stefan has worked as a consultant for international and Fortune 500 corporations.
He is often described as one of the world's leading experts and speakers in his field. His ideas range from innovative and future oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and vision, companies will not grow in today's highly competitive business world. The question is how far you are prepared to go. Stefan Engeseth is the founder and CEO of Detective Marketing™, a consulting firm that helps companies around the world find new business opportunities in areas such as strategy, business development, branding, communications and marketing. Market leaders often hire Stefan to attack their businesses, spot their weaknesses and prepare them for competitive attack. He is also a creative advisor to a number of environmental and charitable organizations.

Stefan Engeseth is the author of four acclaimed books: Detective Marketing, ONE, The Fall of PR and the Rise of Advertising and Sharkonomics (about strategies for attacking market leaders).

Stefan Engeseth is one of Europe's most creative business thinkers and a top-ranked speaker. He can be reached at Or take a bite at

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Sharkonomics - A Case of Sink or Swim 25 Feb 2012
Engeseth claims that business should learn from nature, as over 420 million years sharks have developed a highly strategic and efficient way to thrive in nature's competitive environment. Inspired by the shark's instincts and behavioural traits, Sharkonomics provides businesses with 10 ways to attack market leaders and improve market share.

The result is a book with bite and some pearly whites of wisdom. Engeseth builds on Economist Joseph Schumpeter (1883-1950) concept of `creative destruction' to demonstrate why companies need to innovate constantly to survive.

With the aim of making shark food out of the big fish, Sharkonomics demonstrates how any company can create a presence for themselves in their market. Engeseth explains practical business strategies such as Move or die, Strike unpredictably, Timing is key, Hunt in packs and Blind spots to attack.

Examples include Apple attacking the mobile-phone market with its iPhone, taking big bites out of market leaders such as Nokia, and Samsung. Its success is likened to pouring blood into an ocean, attracting hungry competitors.

Other strategies to get your teeth into include 10 ways for market leaders to defend themselves from shark attacks, including: Never stand still, Entering new markets stealthily and Attack is good defence. The music industry is criticised for not seeing Apple circling years ahead of its iPod attack, and Virgin arguably preying on Northern Rock.

Anyone wanting to survive in today's dangerous and rapidly evolving business waters could do worse than feast on the lessons in Sharkonomics, and take a bite out of the competition by learning from sharks. The key being that companies not constantly moving and developing, will sink like a shark to the bottom and die.
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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  2 reviews
2 of 2 people found the following review helpful
2.0 out of 5 stars Average book, little substance, generic advice without getting into specific 22 Dec 2012
By Sanjeev Mittal - Published on
Format:Kindle Edition
I did not find the book impressive. There's very little research gone into it. General stuff like Fortune 500 companies will fall when someone else attacks them. What? And predictions in the book have already failed miserably in less than 1 year (Page 49 - Kingfisher airlines will sit on top of Budweiser. Hello? Kingfisher is bankrupt today).

Don't expect any awesome stuff, just an easy read with some bits that you can throw in meetings to impress. Substance wise, its low on value
5.0 out of 5 stars Another entertaining, enjoyable Engeseth book 25 Aug 2012
By Jack Yan - Published on
Another fun and very digestible book from Stefan Engeseth. Like his earlier outings (e.g. Detective Marketing, The Rise of Advertising and the Fall of PR), Engeseth starts off with a basic premise, then explores with some wonderment the potential lessons his research unveils. This time, it's this basic question: how come sharks have survived 420 million years, and what can businesses learn from their behaviour?

One (also published by Marshall Cavendish) remains my favourite Engeseth outing, but Sharkonomics still has plenty of gems, and is closer to Detective Marketing in presenting potential techniques for readers to ponder and brainstorm. In fact, the author went into the waters off South Africa to have a look at sharks up close, and to study their behaviour first-hand, as well as interviewing acknowledged shark experts.

You should not expect a heavily footnoted book here--Engeseth has made this latest book easy to absorb, so if you need heavy academic rigour, you'll need to look elsewhere. However, as a book that bridges business advice with an entertaining style--Engeseth has never pretended Sharkonomics was anything but--it's worth the read.

Disclosure: I have known the author since 2001 and he is a personal friend. This review, however, is unsolicited.
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