Product Description
Covers the key areas of shareholder value, from its role in the management process to its theory, measures, and its impact on strategy
Examples and lessons from some of the world′s most valuable companies and brands including BP Amoco, Diageo and Manchester United, and ideas from the smartest thinkers including G Bennett Stewart, Tom Copeland, James M McTaggart, Roger A. Morin and Sherry L. Jarrell
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Covers the key areas of shareholder value, from its role in the management process to its theory, measures, and its impact on strategy
Examples and lessons from some of the world′s most valuable companies and brands including BP Amoco, Diageo and Manchester United, and ideas from the smartest thinkers including G Bennett Stewart, Tom Copeland, James M McTaggart, Roger A. Morin and Sherry L. Jarrell
Includes a glossary of key concepts and a comprehensive resources guide
From the Back Cover
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
