The follow up to Share This: The Social Media Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
- The future of public relations
- Audiences and online habits
- New channels, new connections
- Professional practice
- Business change and opportunities for the public relations industry
- Future proofing the public relations industry
The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
From the Inside Flap
“ Share This Too builds on the great practical start made by Share This and provides a treasure trove of informed analysis and comment on the PR industry, its future and how to approach that future practically. The contributors are movers and shakers in the industry, thinkers and doers who are widely respected. The scope of the book is ambitious, but among its wide–ranging chapters, the serious PR professional will find any amount of useful content to help deal with an ever–changing industry.” — Steve Walker, VP EMEA Public Relations, Oracle "Packed full of insightful thinking and practical advice – a must–read for all communicators in our digitally disrupted times." — Will McInnes, MD at social business consultancy NixonMcInnes & Author of Culture Shock “A collaboration between some of the brightest minds in PR, Share This Too not only makes the case that public relations has changed forever, but provides incredibly valuable guidance for how practitioners can and should thrive amidst that change. A must–read.” — Jay Baer, President of Convince & Convert and Author of Youtility: Why Smart Marketing is About Help not Hype
From the Back Cover
Share This Too isn′t just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession. Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new and original material by more than 30 contributors – each of whom is an acknowledged expert in their field. Created by the Chartered Institute of Public Relations (CIPR) Social Media Panel, Share This Too probes deeply into the state of the art theory, delivery and evaluation of 21st century public relations and communication. This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research. For further information, visit www.cipr.co.uk
About the Author
Rob Brown is Founding Partner at Rule 5 – a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013. Stephen Waddington is a PR moderniser who has worked in the media and corporate communications since the rise of the internet and the dawn of digital media in the early–90s. He has helped brands such as The Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations. Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister.