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Share This: The Social Media Handbook for PR Professionals [Hardcover]

Chartered Institute of Public Relations Social Media Panel
4.0 out of 5 stars  See all reviews (21 customer reviews)
RRP: 17.99
Price: 12.59 & FREE Delivery in the UK. Details
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Product Description


′A comprehensive handbook, which would be useful for anyone looking to get to grips social media.’ (Talk Business, October 2012) ‘…a pragmatic guide and an invaluable insight for anyone working in the challenging world of public relations today’ (Flybe, December 2012)


“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public. This book is a useful guide to using social media effectively."—Lord Sugar

"Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. Recent years have brought an explosion of real-time communications channels that organizations use to reach their audience directly with valuable online content: videos, ebooks, white papers, photos, infographics, and more--and then have that information shared in social networks and covered by the media. However, many PR professionals still operate as if their only conduit is mainstream media. Share This cuts through the hype of social media to help business owners and public relations professionals make the transition to the new world of real-time communications."—David Meerman Scott, International bestselling author of The New Rules of Marketing & PR, now available in over 25 languages from Bulgarian to Vietnamese

"Social media is PR. And this is a book by PR professionals and experts in social media. If you're a PR professional, get the expertise and insights of the CIPR Social Media panel and impress your friends and clients. Gets a +1 from me. Like."—Paul Mylrea, Director of Communications, BBC

"This crowd-sourced book on social media is a welcome addition to PR literature, as it brings together a range of insights and world-views of social media and helps the sense-making process on its roles, value creation and appropriate strategies. I hope it will be regularly updated, as this is such a fast-moving field."—Professor Tom Watson, Professor of Public Relations, Bournemouth University

“Blogs like mine set the news agenda for traditional media, PRs would be daft to ignore a book about how old-school spin is dead and full of advice about how to work better now that social media has rewritten the rules."—Paul Staines (aka Guido Fawkes)

“This book challenges the minds and expands the horizons of PR and marketing professionals operating in today’s digital age, providing excellent insight into how to survive and thrive in it.”—Steve Walker, FCIM, EMEA VP Corporate Communications, Oracle Corporation

"Social media presents significant opportunities to the PR industry, and understanding and embracing these is critical to business success. This book covers and shines light on some of the most important topics in social media today. A must read for anyone in the PR business."—Andrew Bloch, Vice-Chairman and Founder, Frank PR

"If you want to join a conversation on the convergence of digital and PR, this book is the conversation to go for. A series of essays that shakes up the status quo, questions conventional PR practices, and takes thoughtful positions in a social tone that will challenge, engage and entertain the reader. Get it while it’s hot!"—Gerry Brown, FCIM, Lead Digital Analyst, Bloor Research

"Share This is a brilliant concept - well conceived, well packaged, well written and a ‘must read’ for any PR professional practicing today. To have such a broad compilation of views on social media -- written specifically from a PR perspective -- is definitely something our industry has been crying out for."—Trevor Young (aka PR Warrior), Edelman Australia

"From corporate communications to brand marketing, social is now at the heart of what we do as PR professionals. This book provides outstanding practical guidance developed by some of our industry’s most distinguished practitioners and honed through the very methods that they recommend."—Marshall Manson, Managing Director, Digital, EMEA, Edelman

“When trying to make sense of the rapidly evolving social media world it makes sense to listen to the wisdom of crowds and Share This: The Social Media Handbook for PR Professionals does exactly that, being the result of a collaborative, online process using Google Documents. What makes Share This really valuable is the assumption that the PR reader isn’t starting from scratch; so those with a working knowledge of social media can use the book to provide practical and trend-led insights and apply them to communication challenges today--and probably tomorrow. As PR realises the power of social media to radically change how brands communicate with their audiences, never has there been a better time to read this book.”—Avril Lee, Partner, CEO London, Ketchum Pleon

From the Inside Flap

There has never been a more exciting time to work in the public relations profession. Thanks to the internet organisations who are able to engage with markets directly in a two–way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those that do not.  The Chartered Institute of Public Relations (CIPR) created the Social Media Panel in 2010 to provide guidance to the Institute, its members, and the wider profession. Since then it has been at the forefront of helping practitioners tackle the shift that is taking place in the profession through leadership, guidance and training.  Share This is a development of the digital leadership provided to the profession by the CIPR. The book covers 26 different areas of development in the profession written by industry leading practitioners. This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession.  The CIPR  is the professional body for UK public relations, providing access to training, learning and development, events, news and research. For further information please visit:

From the Back Cover

Share This is a practical handbook to the biggest changes taking place in the media and its professions. It has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel and was written in the cloud using many of the social techniques that it addresses.

About the Author

Includes contributions from :

Matt Appleby
Richard Bagnall
Richard Bailey
Rob Brown
Stuart Bruce - two chapters
Simon Collister
Russell Goldsmith
Gemma Griffiths
Katy Howell
Alex Lacey
Becky McMichael
Rachel Miller
Helen Nowicka
Mark Pack
Adam Parker
Julio Romo
Simon Sanders
Philip Sheldrake - two chapters
Andrew Smith - two chapters
Dan Tyte
Stephen Waddington
Robin Wilson
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