- Paperback: 192 pages
- Publisher: Berrett-Koehler; 1 edition (1 Jun 2010)
- Language English
- ISBN-10: 1605094161
- ISBN-13: 978-1605094168
- Product Dimensions: 21.8 x 14 x 1.2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,067,566 in Books (See Top 100 in Books)
- See Complete Table of Contents
Share This!
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More About the Author
Product Description
Review
"...This book is recommended for all interested in using web 2.0 for their social activism." -Caroline Geck, "Library Journal"
"If you are an activist or a concerned citizen and you are new to social media, start with Share This! Deanna Zandt has deep knowledge, broad experience, a knack for clear and simple explanation, a talent for storytelling, and a wonderfully engaging voice."
–Howard Rheingold, author of "Smart Mobs" and lecturer, University of California Berkeley and Stanford University
"When Deanna Zandt writes that sharing is daring, she expresses the logic of the age, where a shift from hoarding to sharing can provide incredible social leverage. Think of 'Share This' as a manifesto for social engagement, and as a manual for positive change."
–Clay Shirky, author of "Here Comes Everybody" and faculty member, Interactive Telecommunications Program at New York University
Product Description
The development of the social web - the set of digital tools that allow people to connect with one another and share their stories - offers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years. Change agents working to make the world a better place need not just to be on board with social media but also need to drive and shape the conversation.
Share This! explains the importance of social media as a part of an overall ecosystem of tools for change and examines how broader participation by marginalized voices can foster opportunity on both the individual and collective levels. Tech savant Zandt devotes special attention to the challenges that women face, including concerns about privacy, security and reputation and includes interviews with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka Economopoulos and other social media experts who work within specific communities addressing race, class and gender disparities.
In a voice both authoritative and irreverent Zandt provides an accessible guide to what the social networking tools are, how woman and minorities can use them strategically, where on the web readers can directly experience their power and why these technologies are so critical to transforming our daily lives.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Social activist and media guru Deanna Zandt proclaims, "Don't let your fear of social networks keep you from joining in the conversation." She explains that the new ecosystem developing online needs everyone's voice to be healthy. A diverse group, she believes, must engage online, sharing their stories, experiences and opinions. Zandt's easy-to-understand, conversational style helps dispel some of the fear surrounding new technologies, as do the resources, tips and tactics she includes in the closing chapters. Zandt makes a good case for joining in, but leaves the details about how activists should use social media to others. getAbstract recommends this book to anyone looking to understand the online fray as well as to those interested in social change.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
13 reviews
9 of 9 people found the following review helpful
Great book!
24 May 2010
Format:Paperback
You know when you read something that is so great you want to just run down the street and tell everyone that they need to read it, like right now? Yeah, well that's happened to me this weekend when I started (and finished) reading Share This!: How You Will Change the World with Social Networking, by Deanna Zandt.
Zandt is a media technologist as well as a consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She specializes in social media, and is a leading expert in women and technology, which clearly gives her a unique background to write this book.
Some of the key ideas that Zandt explores in the book is looking at how social networks are places where we share stories and connect with others. I love that she recognizes that these are not necessarily new phenomena, but that she takes the time to help readers understand how the technology changes the spaces in which we do this as a society. She does this by discussing in depth the issues of trust, authenticity and privacy. At the heart of the book is examining how building empathetic relations really can change the world and she provides clear-cut examples of how this is possible.
This book is funny, engaging, and true to life. You'll find yourself agreeing with Zandt at so many turns and understanding yourself in relationship to social media infinitely better after reading the book. And no matter what you background level in social media is I guarantee that you will find this book entertaining and useful. Also, I rarely ever read the "Resources" section of a book, but I think that this section may be one of the book's greatest strengths. It answers the "so what do I do know" questions you may have, and has really great questions/answers related to some of the key themes, tips for individuals, and insights on how to manage information overload.
Zandt is a media technologist as well as a consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She specializes in social media, and is a leading expert in women and technology, which clearly gives her a unique background to write this book.
Some of the key ideas that Zandt explores in the book is looking at how social networks are places where we share stories and connect with others. I love that she recognizes that these are not necessarily new phenomena, but that she takes the time to help readers understand how the technology changes the spaces in which we do this as a society. She does this by discussing in depth the issues of trust, authenticity and privacy. At the heart of the book is examining how building empathetic relations really can change the world and she provides clear-cut examples of how this is possible.
This book is funny, engaging, and true to life. You'll find yourself agreeing with Zandt at so many turns and understanding yourself in relationship to social media infinitely better after reading the book. And no matter what you background level in social media is I guarantee that you will find this book entertaining and useful. Also, I rarely ever read the "Resources" section of a book, but I think that this section may be one of the book's greatest strengths. It answers the "so what do I do know" questions you may have, and has really great questions/answers related to some of the key themes, tips for individuals, and insights on how to manage information overload.
5 of 5 people found the following review helpful
ReadThis
17 Jun 2010
Format:Paperback
True to the practical approach it teaches, ShareThis! is fun, accessible and richly informative about how to participate in the new online conversation that offers regular folks a nearly equal place alongside brands and institutions.
The fundamental value of authenticity online couldn't ask for a better promoter than Deanna Zandt, who writes like she's talking (or tweeting), employs her own biography and quirks effectively, and shares the spotlight with friends, followers and mentors whenever she can to make her points.
The book is a how-to manual for curious newcomers and notorious curators in the social media world. My favorite thing about it is that along with a glossary of savvy recommendations for network-building and digital influence, Deanna has included a manifesto for citizenship online and off, inviting us to use the new age of people-driven media as a time to think not only about our power, but our responsibility.
The fundamental value of authenticity online couldn't ask for a better promoter than Deanna Zandt, who writes like she's talking (or tweeting), employs her own biography and quirks effectively, and shares the spotlight with friends, followers and mentors whenever she can to make her points.
The book is a how-to manual for curious newcomers and notorious curators in the social media world. My favorite thing about it is that along with a glossary of savvy recommendations for network-building and digital influence, Deanna has included a manifesto for citizenship online and off, inviting us to use the new age of people-driven media as a time to think not only about our power, but our responsibility.
5 of 5 people found the following review helpful
A must-read!
15 Jun 2010
Format:Paperback|Amazon Verified Purchase
Share This! is incredibly entertaining -- a great read. If you love social media, you will love this book. But if you don't, you will love it just as much, if not more. Zandt does an incredible job analyzing social media technology as tools for social change, demystifying what might cause anxiety for the techno-phobes among us and challenging the cynics who think it's all about sharing what you had for breakfast (sometimes it is, but that's not a bad thing).
The arguments in this book turn social networking inside out to reveal that it is in fact all about relationships, and building social capital being your authentic self. That although at first glance tweeting about your life might seem narcissistic, you are actually participating in a gift economy.
There are suggestions, tips, and tactics for individuals and organizations, though it is not the main focus. It's the philosophy behind it that made an impact on my life. I was inspired me to write my first Wikipedia post after taking one of Zandt's seminars, realizing that our history was being written - again - by white men.
Share This! is about moving towards a culture of sharing -- and the potential for a much more engaging, less hierarchical flow of information. This shift is changing the world, one "share" at a time.
The arguments in this book turn social networking inside out to reveal that it is in fact all about relationships, and building social capital being your authentic self. That although at first glance tweeting about your life might seem narcissistic, you are actually participating in a gift economy.
There are suggestions, tips, and tactics for individuals and organizations, though it is not the main focus. It's the philosophy behind it that made an impact on my life. I was inspired me to write my first Wikipedia post after taking one of Zandt's seminars, realizing that our history was being written - again - by white men.
Share This! is about moving towards a culture of sharing -- and the potential for a much more engaging, less hierarchical flow of information. This shift is changing the world, one "share" at a time.
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