Is your company worth believing in? The most successful companies are those who have a purpose shared by all stakeholders, which motivates everyone involved to greater success. This book addresses the individual senior manager and asks him or her to assess both their own motivation and and the way their company motivates its people. It then sets about suggesting ways of putting things right and developing a "mission" for their company. Checklists are provided throughout, to aid understanding. This guide aims to help senior managers to answer the following points: how important belief is for them; how important belief is to their company; how to form winning teams and how to develop a mission for their company. It suitable for both senior and middle managers.