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Sexy Little Numbers: How to Use the Data You Have to Increase Sales and Grow Your Business at Virtually No Cost Hardcover – 20 May 2012

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Most Helpful Customer Reviews on (beta) 14 reviews
2 of 2 people found the following review helpful
The biggest insights in the simplest language 9 Sept. 2012
By Bill J - Published on
Format: Kindle Edition Verified Purchase
Dimitri is able to give us sharp insights into some of the most strategic and complex issues that businesses face given the influx of seemingly endless volumes of data. He does so using real cases studies in plain English with simple, strategic frameworks that make the insights intelligible and relevant. It all adds up to making the book a fascinating read that lives up to its title!
1 of 1 people found the following review helpful
You can tell... 26 Jan. 2013
By James Poag - Published on
Format: Hardcover Verified Purchase
The prose doesn't flow all that well. The anecdotes are arranged all wrong. It's extremely dense with information. I keep having to put it down.

You can tell it's written by an intellectual.

Go down to the bookstore and check it out on the shelf, then come back to and pay 1/3rd of the price.
1 of 1 people found the following review helpful
Excellent read and source of inspiration 5 Sept. 2012
By PA Dash - Published on
Format: Hardcover
The title says it all.
A first-class business read.
The writing style and content make data a compelling subject.
Hard to put down and worth picking up time and time again.
Number strategies to understand you business and customers 17 Dec. 2012
By CollectedReader - Published on
Format: Hardcover
I do not work in Marketing or in Sales, but I've found this book to be very enlightening to understand the business of marketing analytics. If you want to diagnose your business and understand how your customers view you then you should add this book to your shelve. The author doesn't pepper the chapters with confusing descriptions and theory on how to gain information about your customers from the data that you have. The authors concentrate on real world, practical information on how you can take the data that you have and build models of your customers.
I liked that they used their own experiences for their clients in this book. To me it shows that this approach works with pros and that it is an approachable subject if you put some effort into understanding your data.
2 of 3 people found the following review helpful
A must for anybody looking to grow their business 4 Sept. 2012
By Chelsea Ski Bunny - Published on
Format: Hardcover
Sexy Little Numbers is a "must read" for anybody in business who wants to grow their company and boost their profits. Easy to read and clearly organized, it demonstrates a step-by-step approach to using data to find your best customers and extracting greater value from them. I've already put several of these ideas into action and can't wait to reap the rewards!
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