At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way. Peter Cook has been able to skilfully synthesise these diverse viewpoints because of his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader and also as a musician, writing and performing music, in rock bands. The book examines the issues using the language of 'Sex, Drugs and Rock 'n' Roll' rather than that of prophets, consultants and gurus. In this context, the letters MBA stand for Management By Attitude. Let there be Rock 'n' Roll Leadership!
Peter Cook leads Human Dynamics and the Academy of Rock - Business and management consulting, much better training / coaching and keynote speaking, serving top businesses and organisations in the World, such as Pfizer, Unilever, The United Nations, Ashridge Business School and Johnson and Johnson. With over 20 years' business, academic and consultancy experience: Leading innovation teams; International trouble-shooting and quality audits; Internal business and OD consultancy: Leadership and management development.
Websites www.humdyn.co.uk www.academy-of-rock.co.uk
Peter started life as a chemist, has an MBA and a 'university of life' qualification in leading rock bands. Author of 'The Music of Business', 'Best Practice Creativity', 'Sex, Leadership and Rock'n'Roll' and 'Punk Rock People Management', acclaimed by Professors Charles Handy, Adrian Furnham, Harvey Goldsmith and Tom Peters. Peter has appeared on BBC Radio, TV, Bloomberg TV, The Financial Times, USA Today and the Institute of Directors with his ideas.
Peter has over 25 years experience, comprising:
* Leading innovative Pharmaceutical R&D teams to bring multi-million dollar life-saving drugs safely to the market
* Trouble-shooting businesses and starting up factories around the world
* Internal business, organisation development and change consultancy
* Writing and tutoring for Business Schools at MBA level for blue chips
* Writing and performing music in a variety of disguises
Peter holds an MBA (which, in his view should stand for Much Bigger Amps rather than More Bloomin' Analysis), is a Chartered Chemist, Chartered Marketer and fellow of the Chartered Institute of Personnel and Development. An NLP master practitioner and wildly enthusiastic guitarist. He brings this combination of theory and experience together in events and conferences that reach way beyond the keynote speaker fare.
Peter is also an accomplished rock, pop and jazz musician, having performed with Bernie Tormé John Otway, Wilco Johnson, Lorraine Crosby who sang on Meatloaf's No 1 hit 'I'd Do Anything For Love' and Altered Images. He has performed at the Edinburgh Fringe Festival and helped Bill Nelson, leader of 70's pop art band Be-Bop Deluxe, to sell out a concert for the ITV Legend's series. He also famously sponsored an entrepreneurial adventure to go on a record breaking round the world rock'n'roll tour with cult punk rocker John Otway. The tour was an unmitigated disaster in the great British "Monty Python" tradition. The story of this comedy of errors has very powerful lessons for entrepreneurs and people trying to start new ventures. It is the equivalent of the real "Spinal Tap" tour.
Peter is often accompanied by his colleague John Howitt, an international session musician who has performed with Celine Dion, Anastasia and Shirley Bassey. He also works with a number of music celebrities.
A small selection of Peter's conference titles includes:
* Riffs and myths of Leadership
* The head, heart and soul of business
* What's new pussycat? - innovation masterclass
* Blowin' away the blues - motivation masterclass
* Jazz, Jamming and corporate improvisation
* The 'F' word - lessons from the real Spinal Tap Tour
* Business lessons from world class rock stars
In practice Peter adjusts his conference inputs to a particular client need.
Peter has been a Governor for a Primary School and a College. He was Council Board member of the Chartered Institute of Personnel and Development. Born when his father was 67 and his mother 45, who claimed he was a virgin birth, Peter nearly died from an anaphylactic shock when he was 25 whilst working in India, which made him appreciate life. It's only Rock'n'Roll, but Peter thinks you will like it...