- Hardcover: 288 pages
- Publisher: Riverhead Books; 1st edition (28 Mar 1994)
- Language English
- ISBN-10: 1857021673
- ISBN-13: 978-1857021677
- Product Dimensions: 23.4 x 16.4 x 3 cm
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 580,229 in Books (See Top 100 in Books)
- See Complete Table of Contents
Seven Experiments That Could Change the World
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Review
Praise for previous editions:
'He is consciously reflective of day-to-day classroom experiences and this 'in touch with' dimension in his writings gives him credibility and encourages his readers to develop their own practice' - Mike O'Connor, The Psychology of Education Review, Vol. 27, No. 2, pp.44-45
'He presents with vivid authenticity - his stories are always a potent cocktail of pain and humour - tales of classroom and school challenge with which any practicing teacher immediately identifies' - Professor Sir Tim Brighouse, Times Educational Supplement
'Bill Rogers has inspired a generation of teachers through his books and lectures. He has the gift of credibility, talking to real teachers about real classrooms, and never patronising us' - Geoff Barton, Times Educational Supplement
Review
'...provides vital insights into the elements of strategy and their application to media firms. K ng relates strategic concepts to the unique settings and operating conditions of various media using contemporary examples that direct attention to core issues and challenges. Solidly grounded in theory but not pedantic, the book explores the nature of change in media markets and how strategy must be altered in response. It is essential reading for those who make or wish to comprehend choices of media companies' - Professor Robert Picard, Media Management Transformation Centre, University of Jonkoping, Sweden 'Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. This book's integrative approach provides a unique perspective in which common themes linking media strategy and industry environment were thoughtfully discussed. The focus on media organizations' adaptive strategic behavior, especially in technology management, creativity and innovation offers a pragmatic approach to understanding today's changing, complex world of media' - Sylvia M. Chan-Olmsted, Professor and Associate Dean for Research, College of Journalism and Communications, University of Florida
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
I enjoyed this book because it gave more insight into the manner in which scientific experiments are assessed. Whilst I did not have a lot of interest in the section on the homing instincts of pigeons, it was very informative and I learned something from it. I did have an instance whereby I rescued a racing pigeon and it then kept returning to me. It had to be taken many miles away from my home in an attempt to make it return to its owner. The actions and determination of insects of many varieties can be fascinating and I do think that the book suggests that we could learn a lot from them. I have great respect for the manner in which Dr Sheldrake deals with psychic phenomena, he looks for reasons, but also gives a very balanced view, many scientists just dismiss it out of hand.The book goes to great lengths to explain the modern viewpoint on our own mind/body/soul or psyche relationships. If the results of these experiments are good it should change how humans view the animal world, and accept that we have an affinity with them and do not have the right to just use them for our own purposes.
8 of 9 people found the following review helpful
Format:Paperback
Sheldrake puts forward some good examples of ESP from the natural world in this book.
It didnt blow my mind but it does add more information to the ever increasing pile of the "unexplained".
I felt he could have done more for the book, for example at the end of each chapter he would propose possible experiments that would rule out certain theories and give a deeper understanding of what is going on, which left me thinking he should have carried them out himself and put the results in the book. Maybe thats the next edition.
Sheldrake is a good scientist with a creative intelligence, he does not wander off on sheer speculation or if he does he states it is so.
He gives all information against his views and isnt afraid of scientific skepticism or critical thinking. Never does he ignore data to suit his own theories or go off on tangents that can be logically explained.
A down the line scientific look into animals with ESP.
And just for good measure a much needed review of the structure of the scientific community and its protocols.
It didnt blow my mind but it does add more information to the ever increasing pile of the "unexplained".
I felt he could have done more for the book, for example at the end of each chapter he would propose possible experiments that would rule out certain theories and give a deeper understanding of what is going on, which left me thinking he should have carried them out himself and put the results in the book. Maybe thats the next edition.
Sheldrake is a good scientist with a creative intelligence, he does not wander off on sheer speculation or if he does he states it is so.
He gives all information against his views and isnt afraid of scientific skepticism or critical thinking. Never does he ignore data to suit his own theories or go off on tangents that can be logically explained.
A down the line scientific look into animals with ESP.
And just for good measure a much needed review of the structure of the scientific community and its protocols.
0 of 1 people found the following review helpful
Format:Paperback
The title is misleading, for a start, although these experiments were slightly fringe at the time they were put forward they were not actually investigating unique ideas, many of which have been already looked at in different ways and more effectively elsewhere. Sheldrake has made a career out of his supposed maverick reputation when actually what he does is quite mainstream in the science world, it's just that the public perception is what they hear in the media and his media publicity has focused on his animal work. Sheldrake is about as edgy as Richard Dawkins. Think mainstream.
It's not really a 'do it yourself' guide as it takes quite a lot of organisation to replicate the experiments properly and actually to do that would be time consuming and relatively boring for most people. The ideas are not presented well and it would have been better for him to not have bothered with making it a supposed 'do it yourself' guide (which you will note was not pushed in the earlier edition of the book) and focus on the experiments themselves.
Also, this is a later edition of a much earlier book and so the experiments are very outdated now and much more work has been done in this area. Don't read this if you want to be up to date on the subject. There is much better work on the subject in other books.
It's not really a 'do it yourself' guide as it takes quite a lot of organisation to replicate the experiments properly and actually to do that would be time consuming and relatively boring for most people. The ideas are not presented well and it would have been better for him to not have bothered with making it a supposed 'do it yourself' guide (which you will note was not pushed in the earlier edition of the book) and focus on the experiments themselves.
Also, this is a later edition of a much earlier book and so the experiments are very outdated now and much more work has been done in this area. Don't read this if you want to be up to date on the subject. There is much better work on the subject in other books.
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