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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
5.0 out of 5 stars
An insightful guide into setting up and running a photography business.,
By
This review is from: Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides) (Paperback)
I've read a lot of photography books in my time and I have to say firstly that it's a relief to see a British one produced, that provides practical references to British resources. I would also have to disagree with the first reviewer; I think it is obvious from the title that it is not aimed at successful professionals who've been in business for 10 years. From reading it, it is clearly aimed at (a) those considering setting up their business, (b) just started or are in the first 1-2 years of trading or (c) those considering making a change from other specialisms to commercial/editorial photography.I was a part-time professional for five years before becoming wholly self-employed in June 2011. I bought this book because adjusting to the changes of working 100% as a self-employed photographer has been a big challenge. The section on Marketing was very helpful in giving me some new resources to refer to and gave me comfort in confirming that what I was already doing was right. I enjoyed the sections where other photographers - such as Perou, David Slijper and Julia Boggio - talked about the things they have had to deal with on their way to becoming a successful businessperson. The templates and guides are very useful, as are the considerations you should make with regards to pricing, producing a shoot and copyright. I think this book has also come at a very opportune time and I would encourage any photographers - whatever early stage they are at - to read this book. There is a lot of pessimism about the future of photography and how money can't be earned from it. The message I get from Lisa's book is that it IS there, but you cannot expect to announce that you are photographer to 20 of your closest friends and expect to earn a living from it. If you decide to sell your images or photographic skill, then you need to become a businessperson, find out who would buy your work and have reasons why you are different or of value to your clients. Then you need to promote, promote and promote some more. It's hard work but this is what businesspeople in other sectors have been doing for years - more photographers need to do this too. Thanks Lisa on an excellent first book; I hope there are other books in the pipeline that cover specific areas - more detailed books on marketing and the legal side of photography would be particularly interesting.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Straightforward and useful,
This review is from: Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides) (Paperback)
As an A Level Photography teacher I was seeking a resource that offers vocational insights for students. I have found it a really useful and insightful point of reference. The photography courses I lead -as is usual with A Level Photography - come very much from an art-based context. This book is not concerned with areas such as developing creativity, observational skills, or composing effective images. It is a highly accessible reference book that offers practical vocational insights and advice from aspects such as marketing to legal obligations. No doubt it will be particularly valuable to Commercial Photography Degree students, however the advice is not exclusive but straightforward - best emphasised within the 'have you got what it takes' section - and open to all considering setting up a photography business. The underlying message is positive and for any of my students that express an interest in commercial photography it will be useful to point them to this book to gain further insights into the wider considerations of being a successful professional photographer.
6 of 7 people found the following review helpful:
3.0 out of 5 stars
Basic book for beginners,
By
This review is from: Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides) (Paperback)
I came across Lisa Pritchard when reading the [...] "Ask an Agent" I thought her answers were incredibly insightful and useful. I learned that she had written a book and was curious to have a body of knowledge to consult. Before I start, this book is aimed at the UK market, but you should be able to extrapolate general needs to your own location.The indices with sample documents are useful. And probably about 10-15 other pages in the book are also useful. The rest of the book is a very odd balance between being aimed at a complete and total newcomer to photography (someone who maybe is trying to decide a course of study and needs an intro to what a "photographer" does) and being aimed at someone who, if they need to worry about carnets and location permits, has clearly gotten to the level that they don't need to consult a book. So I am really not sure at whom this book is aimed. To be sincere, I've found her columns and blog interaction to be infinitely more useful. What I will use this book for: general reminders on insurance coverage, what to look out for in contracts (basic caveats), and the info in the indices - templates for estimate forms, contracts and production sample templates. For someone not in the UK or in a place where this info isn't easy to find, the book is worth it for these items alone. All in all, I was a little underwhelmed, but will make the most of the purchase.
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