Setting Up a Successful Photography Business is a practical and essential handbook which covers everything you need to know to start your own photography business. Written by the owner of a successful photographic agency, it is packed full of helpful information and advice on all the essentials. These range from self-publicity, building a portfolio and setting up a website to terms and conditions of contracts and dealing with agents, business practice and finance, this book includes everything that a photographer needs to know to get their career off to a successful start. The book also contains useful templates for essential paperwork such as estimate forms, contracts and production sample templates - everything you need to help you get started, gathered from the experience of Lisa Pritchard over the last 20 years.
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A very good book using the input of working professionals well. I can thoroughly recommend it both to students and many professionals who would find it very useful in their business practice. --Terry Sims, FHEA Course Manager: Foundation Degree & HNC Photography, City & Islington College
By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. --Sunny Lau, Director and Photographer, www.forty-forty.com/
I was unsure of where to begin in setting up my own business before but after reading through Setting Up A Successful Photography Business I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. --Siobhan Stewart, Photographer, www.siobhanstewart.com
By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. --Sunny Lau, Director and Photographer, www.forty-forty.com/
I was unsure of where to begin in setting up my own business before but after reading through Setting Up A Successful Photography Business I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. --Siobhan Stewart, Photographer, www.siobhanstewart.com
By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. --Sunny Lau, Director and Photographer, www.forty-forty.com/
I was unsure of where to begin in setting up my own business before but after reading through Setting Up A Successful Photography Business I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. --Siobhan Stewart, Photographer, www.siobhanstewart.com
By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. --Sunny Lau, Director and Photographer, www.forty-forty.com/
I was unsure of where to begin in setting up my own business before but after reading through Setting Up A Successful Photography Business I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. --Siobhan Stewart, Photographer, www.siobhanstewart.com
About the Author
Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com.
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Most Helpful Customer Reviews
24 of 24 people found the following review helpful
5.0 out of 5 stars
An insightful guide into setting up and running a photography business.
23 Dec 2011
By N. Lawrence
Format:Paperback
I've read a lot of photography books in my time and I have to say firstly that it's a relief to see a British one produced, that provides practical references to British resources. I would also have to disagree with the first reviewer; I think it is obvious from the title that it is not aimed at successful professionals who've been in business for 10 years. From reading it, it is clearly aimed at (a) those considering setting up their business, (b) just started or are in the first 1-2 years of trading or (c) those considering making a change from other specialisms to commercial/editorial photography.
I was a part-time professional for five years before becoming wholly self-employed in June 2011. I bought this book because adjusting to the changes of working 100% as a self-employed photographer has been a big challenge. The section on Marketing was very helpful in giving me some new resources to refer to and gave me comfort in confirming that what I was already doing was right. I enjoyed the sections where other photographers - such as Perou, David Slijper and Julia Boggio - talked about the things they have had to deal with on their way to becoming a successful businessperson. The templates and guides are very useful, as are the considerations you should make with regards to pricing, producing a shoot and copyright.
I think this book has also come at a very opportune time and I would encourage any photographers - whatever early stage they are at - to read this book. There is a lot of pessimism about the future of photography and how money can't be earned from it. The message I get from Lisa's book is that it IS there, but you cannot expect to announce that you are photographer to 20 of your closest friends and expect to earn a living from it.... Read more ›
I was a part-time professional for five years before becoming wholly self-employed in June 2011. I bought this book because adjusting to the changes of working 100% as a self-employed photographer has been a big challenge. The section on Marketing was very helpful in giving me some new resources to refer to and gave me comfort in confirming that what I was already doing was right. I enjoyed the sections where other photographers - such as Perou, David Slijper and Julia Boggio - talked about the things they have had to deal with on their way to becoming a successful businessperson. The templates and guides are very useful, as are the considerations you should make with regards to pricing, producing a shoot and copyright.
I think this book has also come at a very opportune time and I would encourage any photographers - whatever early stage they are at - to read this book. There is a lot of pessimism about the future of photography and how money can't be earned from it. The message I get from Lisa's book is that it IS there, but you cannot expect to announce that you are photographer to 20 of your closest friends and expect to earn a living from it.... Read more ›
9 of 9 people found the following review helpful
By C.Francis
Format:Paperback
As an A Level Photography teacher I was seeking a resource that offers vocational insights for students. I have found it a really useful and insightful point of reference. The photography courses I lead -as is usual with A Level Photography - come very much from an art-based context. This book is not concerned with areas such as developing creativity, observational skills, or composing effective images. It is a highly accessible reference book that offers practical vocational insights and advice from aspects such as marketing to legal obligations. No doubt it will be particularly valuable to Commercial Photography Degree students, however the advice is not exclusive but straightforward - best emphasised within the 'have you got what it takes' section - and open to all considering setting up a photography business. The underlying message is positive and for any of my students that express an interest in commercial photography it will be useful to point them to this book to gain further insights into the wider considerations of being a successful professional photographer.
5 of 5 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
At last there is a book on starting a photography business for the U.K, not the usual American stuff that you get in the business section. If your like me and planning to start your own photography business, make this essential reading. Lisa Prichard has produced a master piece, almost a step by step guide on how to do it with all the information that you will need. It discusses the legal issues you are going to face like contact terms and conditions, the thorny issue of copyright protection and insurance. It explains the importance of the business plan and some of the elements it should contain. It explains marketing and provides sources that I didn't know about and much much more in an easy to understand way. It provides a long list of links to other sources of information.It also gives you samples of some of the business forms you are going to need. It really has helped clear some of the fog that I found myself in by giving practical answers to my questions and getting me started. Its also asked some more questions that I hadn't even thought about that will need solving.
I'm reading this book along with "starting a business for dummies" and by combining the information from the two I am well on my way.
I can not praise this remarkable little book enough. its a veritable gold mine, full of solid practical and more importantly relevant advice from a real expert.
I'm reading this book along with "starting a business for dummies" and by combining the information from the two I am well on my way.
I can not praise this remarkable little book enough. its a veritable gold mine, full of solid practical and more importantly relevant advice from a real expert.
2 of 2 people found the following review helpful
By David Hewitt
Format:Paperback|Amazon Verified Purchase
I found this book incredibly helpful for legislation and professional practice on my degree course and as I plan to set up my own business later it is great to know I have everything I need to know at a glance in well structured format and a heads up on what is to come in my future. I would recommend this to anyone thinking of starting in the profession as a must have.
2 of 2 people found the following review helpful
By Marc Jacobs
Format:Paperback|Amazon Verified Purchase
This is the first review I have written on Anazon and I felt compelled to do it. I was going to ask that no one buys this book as I don't want the competition for my photography business but that would be wrong. I say this because anyone thinking of starting their own business taking pictures and making money from it should read this book. The depth the author goes in to in her writings is fantastic and it should be on every amateur/pro photographers bookshelf. I have read many on the subject and apart from one other, this is one of the only ones that deals with the UK market (The Bigger Picture by Jeanne Griffiths being the other one). Just buy it. It's a small investment that you can't do without.
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Most Recent Customer Reviews
3.0 out of 5 stars
Good book but depends what you want it for
This is a good book overall. I, however, work directly with the public so found a lot of the info irrelevant. Read more
Published 11 days ago by Sookie
5.0 out of 5 stars
Cant fault it
Make a great gift for camera/photography lovers who wish to peruse a career or business it their work. I would recommend this product
Published 1 month ago by Miss L. K. Fenny
3.0 out of 5 stars
Not what I expected
This book is ok I guess for a complete business novice, but having been in business myself for many years I found the contents of this book a bit too basic and it generally covers... Read more
Published 1 month ago by R J ATKIN
5.0 out of 5 stars
Invaluable
I find myself dipping into this succinct guide. If you're thinking of setting yourself up, studying the logical structured content of this book will be of benefit.
Published 2 months ago by Cliff
4.0 out of 5 stars
Good
Good book, but has a bit too much American bias for my UK use, still worth a read as it has some valuable comment.
Published 3 months ago by Rob.B (Derby)
2.0 out of 5 stars
nothing that interesting
This book just didn't do it for me. Didn't really find anything that made it worth spending money on this.
Published 3 months ago by R. Brown
5.0 out of 5 stars
Brilliant
I personally have really enjoyed this book. It has some great tips and is an easy read. I would recommend this.
Published 5 months ago by J. M. Goulding
5.0 out of 5 stars
Professional photography
Bought as a gift - straightforward and informative - very useful guide for someone setting up a photography business to help them with marketing, legal issues and the general 'red... Read more
Published 5 months ago by Margaret Frewin
4.0 out of 5 stars
An excellent guide
I started my photography business a couple of years ago and still got a lot of useful ideas from this book. Read more
Published 6 months ago by I. Abraham
5.0 out of 5 stars
Excellent
For anybody starting out in business this guide is indispensable. Lisa Pritchard is a London-based Photographic Agent with a wealth of experience in the commercial photography... Read more
Published 6 months ago by headphoto
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