- Hardcover: 392 pages
- Publisher: Wiley-Blackwell (25 Mar 2002)
- Language English
- ISBN-10: 0471485500
- ISBN-13: 978-0471485506
- Product Dimensions: 23.8 x 15.1 x 2.7 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
-
Amazon Bestsellers Rank:
2,500,758 in Books (See Top 100 in Books)
- #55 in Books > Computers & Internet > Computer Science > Networking & Security > Wireless > 3G
- See Complete Table of Contents
Services for UMTS: Creating Killer Applications in 3G
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Review
"It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers." (Computing Reviews.com, January 19, 2004)
"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)
"...another excellent book...one of those ′if you only read one book about 3G read this one′ books..." (www.tomhume.org, 3 July 2002)
"...comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)
Review
"It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers." (Computing Reviews.com, January 19, 2004)
"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)
"...another excellent book...one of those ′if you only read one book about 3G read this one′ books..." (www.tomhume.org, 3 July 2002)
"...comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)
Inside This Book
(Learn More)
First Sentence
Kotler, Porter and other eminent marketing gurus have preached that the first step in the marketing cycle is to segment your market. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Kotler, Porter and other eminent marketing gurus have preached that the first step in the marketing cycle is to segment your market. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
For those who did not read the book description, this is NON TECHNICAL book. The authors (editors) talk about the creation of 3G killer application, but they are not able to really tell what that would be. During the entire book they have emphasised that no single application would be killer application, but it would be loads of small applications that will make 3G succeed.
People who read online news and articles about 3G/UMTS, will not find this book of much help as most of the things mentioned are well known. For the managers who are always on the move and want somethings to talk about with the clients (and in parties trying to impress people) this book will present necessary information.
Overall, this book has some useful stuff but i wouldnt personally recommend it to anyone. There is enough (and more updated) information on the net that could be found easily.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
11 of 13 people found the following review helpful
Unworthy at any price
23 May 2003
Format:Hardcover
If I had written this book, and were holding myself out as a consultant to the mobile operator industry, I would not list it on my resume.
The content is unremarkable and rehashed; nothing is here that could not be learned in a few hours of online research. There are no unique insights here. Some suggested sites include: Wireless Week; Mobile Commerce World; RCR Wireless; Mobile Burn; the 3G Portal; the 3rd Generation Partnership Project; the UMTS Forum; and Unstrung.
Beyond the content, the presentation is terrible and the editing atrocious. Barely a page goes by without typographical or grammatical errors. It appears to have been rushed out to capture the "3G" hype.
Was this review helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Networking & Security > Wireless > 3G
- Books > Science & Nature > Engineering & Technology > Electrical > Electrical Engineering
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telephone & Wireless Technology
- Books > Scientific, Technical & Medical
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
