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Services Marketing: European Perspectives
Chris Lovelock (Author), Barbara Lewis (Author), Sandra Vandermerwe (Author) Average Customer Review:   (3)
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Product Description
This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's... Read More |
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