- Paperback: 216 pages
- Publisher: Sage Publications Ltd (15 May 2003)
- Language English
- ISBN-10: 0761941584
- ISBN-13: 978-0761941583
- Product Dimensions: 24.1 x 17.1 x 1.3 cm
- Amazon Bestsellers Rank: 1,429,321 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Inside This Book
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First Sentence
Services are all around us - as consumers we use services every day. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Services are all around us - as consumers we use services every day. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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