- Hardcover: 318 pages
- Publisher: Cambridge University Press; 1 edition (24 May 2012)
- Language English
- ISBN-10: 1107022452
- ISBN-13: 978-1107022454
- Product Dimensions: 15.2 x 1.9 x 22.8 cm
- Amazon Bestsellers Rank: 561,792 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
Advance praise: 'This book presents a parsimonious integration of the vast research done on service business development over the last two decades. The authors provide solid advice for service development not only based on the existing research, but also based on years of detailed empirical work. The resulting framework covers from internal capabilities, to the industry partners that different business models require to succeed, and addresses the concerns and challenges of SMEs as well as international networks of service providers.' Rogelio Oliva, Texas A&M University
Advance praise: 'A unique thought provoking insight on how to develop the service business. It is a must read!' Bo Edvardsson, Karlstad University, Sweden
Advance praise: 'Based on sound empirical research, this timely and high quality book documents the why, what and how of service business development for companies in the increasingly commoditized capital goods industry.' Stephen W. Brown, Arizona State University
Advance praise: 'This book brings together over a decade's worth of work on how manufacturing firms can create value through services. Packed with detailed insights ranging from the strategic to the operational, this book will be an invaluable reference source for researchers and managers alike.' Andy Neely, Cranfield School of Management and Cambridge Service Alliance
Advance praise: 'A unique thought provoking insight on how to develop the service business. It is a must read!' Bo Edvardsson, Karlstad University, Sweden
Advance praise: 'Based on sound empirical research, this timely and high quality book documents the why, what and how of service business development for companies in the increasingly commoditized capital goods industry.' Stephen W. Brown, Arizona State University
Advance praise: 'This book brings together over a decade's worth of work on how manufacturing firms can create value through services. Packed with detailed insights ranging from the strategic to the operational, this book will be an invaluable reference source for researchers and managers alike.' Andy Neely, Cranfield School of Management and Cambridge Service Alliance
Product Description
How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.
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