Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
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From the Back Cover
A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.
Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.
Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.
Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few…).
By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.
About the Author
Edward de Bono is the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. He designed and runs the CoRT Thinking Programme, which is internationally the most widely used method for the teaching of thinking in schools. He has held appointments at the universities of Oxford, Cambridge, London and Harvard, and Venice, and his instruction has been sought by governments and corporations all around the world. He has written 46 books, is published in 28 languages, and has made two TV series. He owns and lives on an island in Venice where he runs international seminars. Click here to go to Edward de Bono's Management website.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
24 of 25 people found the following review helpful
Format:Paperback
This is an excellent and easy to read book that provides the reader with a concise and upto date course in the field of Lateral Thinking. If you find yourself stuck on a problem and you keep coming to the same mental blocks - I can definitely recommend this book!
Some of the tools can be difficult to apply but he provides you with so many other affective lateral thinking tools you find yourself spoilt for choice.
8 of 8 people found the following review helpful
By Fabio Moioli
Format:Paperback
A fascinating and really useful book on the mechanisms behind human creativity, also containing various techniques to improve the effectiveness of the human mind. It is as useful to people with high interest and knowledge in the "lateral thinking" field as to teachers, business professionals, and any person with little or no knowledge in the creativity processes. Highly recommended!
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