- Hardcover: 338 pages
- Publisher: HarperCollins; First Printing edition (24 Sep 1992)
- Language English
- ISBN-10: 0002551438
- ISBN-13: 978-0002551434
- Product Dimensions: 23.6 x 15.5 x 3.6 cm
- Amazon Bestsellers Rank: 907,350 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
11 reviews
58 of 65 people found the following review helpful
buy only this one...
6 Dec 1999
Format:Paperback
By now I think I have read about fifteen of De Bono's books and this is certainly the best. Many of the others seem to be mostly regurgitations of the the same old stuff. Does he get paid by the word? He claims to have written about 25 books, but I think he has to a great extent written one book over and over again. And he seems so pompous and arrogant. How can someone with such arrogance be creative? He never quotes others (perhaps to him there are no others) or cites other works on creativity, even in cases where his ideas were clearly not first his. This is an excellent book, but by an ego-centric author and that unfortunately colors all his writing.
24 of 27 people found the following review helpful
agreeing with the reader from New York
27 Aug 2002
Format:Paperback
I read the review written by someone from New York. I was surprised that he or she had the same feelings about the book as I had. This is a shocking book. On the one hand, it is excellent and teaches people a lot about how to think about a problem. On the other hand, the author is so self-conceited that sometimes I asked myself: if he is so creative, why didn't he invent ANYTHING apart from his own way of making money?
The funny thing is, that I still recommend this book!
The funny thing is, that I still recommend this book!
Peter Fabri, Budapest, Hungary
16 of 17 people found the following review helpful
I am impressed!
4 Sep 2003
Format:Paperback
I recently attended an Optimal Thinking for Leaders seminar by Dr. Rosalene Glickman who referred to Dr. De Bono as the world authority on creativity. She recommended to the audience of 500 to read this book and especially to take note of the "Small Map" and the "Big Map". Well, I have to say De Bono is a brilliant author, and I finally understand what creativity means and how to apply it most effectively during conflicts and other situations. I highly recommend this book.
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