Walk down any street in Mexico, and you will be greeted by images of soccer stars, mariachi singers, space ships, taxis, tortas, tequila, or any one of the colourful posters that shopkeepers, advertisers, designers and artists have put up throughout their cities and towns. This is a collection of these outrageous, vivid, exuberant and beautiful images that so often define public space south of the border. In contrast to the corporate efficiency of so much American signage, the images collected here depict a vibrant and experimental visual culture. Advertising everything from sex clubs, wrestling arenas, and restaurants to dentist's offices, auto-body shops, locksmiths and shoe-repair stores, these images provide a monument to the craft of vernacular design, and are as much a part of the streetscape as the buildings they cover. Following a foreword by musician and artist David Byrne, and an introduction by design historian Steven Heller, the work presents more than 300 colour illustrations of Mexico's most animated street graphics.